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HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

6% Negative
6% Neutral
88% Positive

Pros

  • Respectful
  • Saves Time
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Social Media Channel Integration Inbound

87

Social Moderation and Workflow Management

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Media Channel Integration Outbound

85

Social Response Management

84

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of IT Administration

84

Quality of Features

83

Usability and Intuitiveness

83

Ease of Data Integration

83

Availability and Quality of Training

82

Ease of Customization

81

Breadth of Features

81

Vendor Support

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Steve O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Wow, I think I like it too much!

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Hootsuite has helped me to efficiently and smoothly plan and publish content in different social networks, make a detailed follow up of what is published, get more followers because the account keeps actively posting and has facilitated the interaction with the followers of each of the accounts under management. I find it very convenient and advantageous to use this tool in my day to day life to manage multiple accounts of my own and of several clients without neglecting details and without incurring in setbacks in the publication of content.

What is your favorite aspect of this product?

I like Hootsuite because it helps me better manage posts intended for my social platforms and my clients' posts in one place. It's a great time saver and everything is kept up to date. I like how simple its user interface is and being able to see what has been posted and what is about to be posted when I want to. The scheduling of social media posts helps me work in a more organized and efficient way, it's what I find most appealing about using Hootsuite in my day to day life.

What do you dislike most about this product?

The free version has many limitations, it even has few platform connections, which forces users to purchase the paid version to acquire more and better features.

What recommendations would you give to someone considering this product?

Highly recommended for individual social media managers or groups with a not too exaggerated number of accounts due to the platform having some limitations and the more feature-loaded plans like Enterprise being much more expensive.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Michelle D.

  • Role: Consultant
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Polk around enough, you'll find what you need.

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

There really is no difference between hootisuite and its competitors. It is well put together and has features that makes creating and monitoring your social media presence very easy.

What is your favorite aspect of this product?

I like that I can see all my boards at a glance and can even connect Canva. You can create and save your designs in Hootsuite. You can even add any previously created designs to Hootsuite and create your own library. I love that they have the Hootsuite Academy as well. They have great resources to help setup or if you run into any issues. Did I mention their twitter account is very responsive. If you can't get a hold of someone in chat or by email - this options is great. They will take a look at what is going on and respond within an hr.

What do you dislike most about this product?

I am constantly having to reconnect my social site to my board. I have no clue why but its frustrating. I also do not like having to use the mobile version to create a carousel post. There is quite an obstacle to get through to get that established especially if you have more than one social media site.

What recommendations would you give to someone considering this product?

have the desktop and the mobile version mirror the same features.

Pros

  • Trustworthy
  • Respectful
  • Reliable
  • Performance Enhancing

Horst M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"A friendly tool for social media management."

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

It is easy to navigate through the platform. It has enabled us to schedule our content and share posts on different platforms in a very smart and organized way. Moreover, the customer service team is very rapid and quickly responds to any sort of query that we have. It helps us in the completion of our tasks without taking a lot of time. It has allowed us to pre-plan our campaigns and posts.

What is your favorite aspect of this product?

With Hootsuite Social, we have been able to pre-plan our campaigns and save valuable time. When we are dealing with multiple clients at the same time, Hootsuite social media management allows us to plan the tasks for each client and share the content across multiple platforms in a single go. We no more need to wander across each social media platform. It has also taken away our worries about keeping an eye on analytics. In short, we feel like this tool has empowered us with supernatural abilities.

What do you dislike most about this product?

One of the shortcomings that we have come across is that it does not allows us to schedule videos on Instagram in the form of reels. Also, sometimes it fails to integrate the ability to resize pictures across multiple platforms. This results in individual scheduling and resizing of the posts. Occasionally, we need to tag certain partners or specific employees but even in case they are linked with us, for example, if they are following us, we still cannot tag them. So, we need to post directly.

What recommendations would you give to someone considering this product?

In case you are looking for a good package to complete all your marketing needs, Hootsuite social media management is a good platform. It possesses a visually appealing and very decent layout. It will reduce your workload manifold. But I will suggest you take maximum benefit from their webinars and other educational offerings so that you can achieve maximum output from your membership.

Pros

  • Effective Service
  • Saves Time
  • Fair
  • Acts with Integrity

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