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HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

6% Negative
6% Neutral
88% Positive

Pros

  • Respectful
  • Saves Time
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Social Media Channel Integration Inbound

87

Social Moderation and Workflow Management

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Media Channel Integration Outbound

85

Social Response Management

84

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of IT Administration

84

Quality of Features

83

Usability and Intuitiveness

83

Ease of Data Integration

83

Availability and Quality of Training

82

Ease of Customization

81

Breadth of Features

81

Vendor Support

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Edith S.

  • Role: Human Resources
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

An efficient and reliable tool for programming.

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

One of the fastest-evolving pieces of software is Hootsuite, which enables users to run social media networks worldwide and connect all businesses on the planet through its platform. It is a beautiful tool that allows us to rapidly and smoothly schedule publications on different social platforms; it's an excellent online remedy for social media planning. It has helped a variety of organizations establish their brands.

What is your favorite aspect of this product?

The most attractive feature is that it enables us to increase the effectiveness of our content and campaigns, measure and assess audience interaction on social media platforms, and grasp audience participation at every point of the customer journey. I forgot to spend so much time switching between applications. They have a user-friendly interface, strong publishing capabilities that are simple to use, and the option to collaborate in real-time with your team members when creating and scheduling posts to various social networks.

What do you dislike most about this product?

We don't like the mobile application. I hope they improve it and expand its reporting capabilities because they lack the intelligence to produce better results than native social network reports, which negates any of the benefits of using them. You should subscribe to the more expensive plan if you oversee multiple accounts.

What recommendations would you give to someone considering this product?

Hootsuite streamlines and expedites social media marketing across various social media platforms, including Facebook, Twitter, Instagram, Pinterest, etc. Hootsuite is undoubtedly a powerful software that allowed me to log into all other platforms with only one log in to this program. I can administer and organize all my social media accounts using Hootsuite from one location.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Emily N.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Great system for managing social media"

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

Its simplicity sets it apart from competing tools, and it works smoothly with every major social network.

What is your favorite aspect of this product?

Hootsuite is a powerful social media content management because, unlike other similar tools, it displays both the posts you are scheduling and your real timelines from the social network account. There are a lot of different social networking sites that you may easily connect to it. You can manage all of your social media accounts, including comments, without ever leaving Hootsuite. It has many more features than just a content planner.

What do you dislike most about this product?

Hootsuite is a lot to take in, to be perfectly honest. Maybe it's because all I wanted was a way to manage my social media accounts like Facebook, Instagram, and Twitter and submit content to them on a regular basis. As a result of my insufficient utilization, I had to discontinue utilizing Hootsuite.

What recommendations would you give to someone considering this product?

Hootsuite comes highly recommended by me due to its extensive range of social media management tools and wealth of analytical features.

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Effective Service

Steve K.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Excellent, Simple Social Media Scheduling Tool"

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

It's different from other programs because it's easy to use, has a lot of features, and has a trial version.

What is your favorite aspect of this product?

The flexibility to plan content distribution across various channels at a precise moment is what I like best about Hootsuite. Hootsuite's ability to highlight when you should publish on a given day to maximize your reach and interaction is another function I much appreciate. I really like how you can change the wording to meet the character and hashtag limits of each social networking platform. Finally, I appreciate the preview function, which shows how the content and language will appear on each social networking platform.

What do you dislike most about this product?

The one thing I don't like about Hootsuite is that you have to schedule stuff for Pinterest in a different section, which is a little difficult. Here, I'd rather upload content to Pinterest by hand.

What recommendations would you give to someone considering this product?

I recommend the program because compared to other tools, it's not too expensive. It's a good choice if you want to schedule simple posts on a tight budget.

Pros

  • Continually Improving Product
  • Trustworthy
  • Efficient Service
  • Effective Service

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