What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Jonas S.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Nov 2022
"Good platform to manage social networks."
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The ability to schedule postings across different networks and the flexibility to establish custom streams to keep tabs on engagement set it apart from competing software.
What is your favorite aspect of this product?
More than about four or five channels can make social media management a nightmare for a business. It's next to impossible for a multi-client firm to manage dozens of client accounts from a single workstation (logging in and out would take hours). Having all of a user's social media feeds accessible in one place is a huge time saver, and platforms like Hootsuite make that possible. Hootsuite makes it simple to monitor all of your social media accounts in one place, which reduces anxiety and improves clarity of thought and speech. No need to manually export data from each account anymore thanks to its convenient reporting capabilities.
What do you dislike most about this product?
Uncoupling on Instagram was a common occurrence for a while, but that has recently been remedied. There needs to be some watchfulness to guarantee that all of the accounts are in sync with one another. Hootsuite is the industry leader, and as expected, it comes with a heavy price tag; but, for companies managing 20 or 40 social media accounts, this is a cost-effective solution.
What recommendations would you give to someone considering this product?
In addition to the dashboard, I think you'll find the program's ease of multi-publishing (with options like auto scheduling and bulk scheduling) as well as its outstanding complete superior reporting and analytics to be particularly compelling. HootSuite also allows you to collaborate with your team by sharing content, commenting on it, and assigning tasks to individual members.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Bahati Asher F.
- Role: Operations
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Nov 2022
easy to manage social media in one place
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
They have good support team that provides ample support any time
What is your favorite aspect of this product?
It is straight forward for integration with social media platform
What do you dislike most about this product?
it is expensive for small businesses to use the tool
What recommendations would you give to someone considering this product?
if you are having a growing company, this is a right tool for your business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Grace R.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Nov 2022
鈥淕reat Tool for Scheduling Social Media Posts鈥�
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
This application is distinct from others because it gives users the ability to monitor activity across many social channels while just using a single screen.
What is your favorite aspect of this product?
Hootsuite is a great tool because it doesn't cost a fortune and does what it's supposed to. In particular, I appreciate the post-making functionality. Instead of starting from scratch for each social media network, it's simple to upload the necessary collection of photographs, videos, etc., and optimize the post by switching between them. Additionally, I appreciate how easy it is to use. It's simple to use because it doesn't have a bunch of other features that I don't care about. Non-profits, small enterprises, and in-house marketing departments would benefit most from it, in my opinion (one to five-ish people).
What do you dislike most about this product?
Neither the interface nor the analytics are particularly polished. Moreover, they lack features (such as campaigns and tags) that would be essential for a corporation of a bigger size.
What recommendations would you give to someone considering this product?
As someone who appreciates having everything they need to manage their social media accounts in one place, I can't say enough good things about this app. Instagram's new introduction has made it simple to mass-upload to all platforms at once or at a later time. It's unreal that we don't yet have the technology to organize information from numerous sources on a single interface.
Pros
- Reliable
- Efficient Service
- Effective Service
- Inspires Innovation
