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HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
7% Neutral
88% Positive

Pros

  • Saves Time
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Social Moderation and Workflow Management

86

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

83

Ease of IT Administration

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Vendor Support

81

Breadth of Features

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Tae L.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Very complete easy and simple to use tool."

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

This application stands out from the crowd because of its intuitive interface and its capacity to simultaneously publish to multiple networks.

What is your favorite aspect of this product?

Hootsuite is a seasoned veteran in the field of social media management. It's well-known for being user-friendly and having the option to connect with every major social media platform. We appreciate your built-in social listening tool for monitoring and comprehending your customers' ever-evolving data-driven requirements.

What do you dislike most about this product?

The lack of a built-in content creation option for social media platforms is Hootsuite's biggest drawback. In addition, I believe the price to be higher than that of its rivals. Along with slower response times, poor customer service is another issue.

What recommendations would you give to someone considering this product?

I highly recommend this software because: - It helps you maintain coherence across many social media platforms. -You'll find time management tips for social media sites. - Helps you better understand your customers' wants and needs as they evolve over time, and craft strategies in response.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Stacey P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Top-tier application for integrating social media

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

When it comes to managing many social media accounts, Hootsuite is a tried-and-true option. It's well-known for being user-friendly and offering integration with every major social media service. We like the built-in social listening feature that helps us monitor and analyze the needs of our customers as they evolve over time.

What is your favorite aspect of this product?

The convenience of being able to access all of your social network accounts from a single hub, as well as the features that come with doing so. In addition to the personalized reports and convenient scheduling, the insightful statistics are a huge help. Having better control over our schedules means we can put out superior content at optimal times. If we can increase our social media visibility and quality with Hootsuite, then it's well worth the price.

What do you dislike most about this product?

One of Hootsuite's drawbacks is that it doesn't come equipped with tools for making posts for social networking. In addition, I think the prices are a bit steep in comparison to the market. Additionally, the turnaround time is a little longer and the customer assistance isn't very helpful.

What recommendations would you give to someone considering this product?

In my function as a social media manager, being able to post to several networks from a single interface has been quite helpful. Absolutely incredible; I am blown away. Having the option to update several accounts at once is crucial for staying active on all the major social media platforms of today. This application programming interface (API) is fantastic.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Saves Time

Nicolette R.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Nearly perfect programme, I recommend it."

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

In contrast to similar programs, this one provides a fully-featured platform, and I have been pleased with the program's general functionality throughout its use.

What is your favorite aspect of this product?

More than about four or five channels can make social media management a nightmare for a business. You can't possibly manage dozens of customer accounts on a single computer if you run a large organization (logging in and out would take hours). With Hootsuite and similar platforms, users can manage all of their social media accounts from a one interface. With Hootsuite, you can easily monitor all of your social media accounts in one place, which reduces stress and improves communication.

What do you dislike most about this product?

Instagram's connection was previously unstable; however, that issue has recently been resolved. It takes some vigilance to keep everything in line with your accounts. The industry leader, Hootsuite, charges a premium price. However, for agencies managing 20 or more social media accounts, this is a worthwhile investment.

What recommendations would you give to someone considering this product?

HubSpot is fantastic at handling our many tasks, such as social media, advertisements, and email communications, therefore I feel confident recommending it. I really like how simple it is to make a landing page that links to a certain email and how we can follow the user's actions by adding code to our website (Registered Users).

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

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