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HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
7% Neutral
88% Positive

Pros

  • Saves Time
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Social Moderation and Workflow Management

86

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

83

Ease of IT Administration

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Vendor Support

81

Breadth of Features

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Angel W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

It is an ideal tool for social media management

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

The ability to integrate all social networks and manage them is impressive, its easy organization, feeds and mentions is unique. Through it you can visualize all your networks and manage them quickly and efficiently. Easy to use functions. Monitoring of social networks, which help you to better organize your time and carry out strategies on specific dates.

What is your favorite aspect of this product?

It is a tool that has helped me a lot in the past and to which I owe the learning of automated social media management. It is a tool that has been in the market for a long time so if you are looking for a consolidated tool this is a great option.

What do you dislike most about this product?

It would be optimal to have an extended reach so I could add at least an account or two there, but paid or premium accounts are too expensive for me, especially as an early stage startup. I hope Hootsuite and the team can look into how to lower these options.

What recommendations would you give to someone considering this product?

Hootsuite is a platform and mobile app that helps in social media content management, it is easy to access, login and use. Quite practical and with good results in the main networks, especially in metrics and performance. Hootsuite makes it easy to track interactions with our own accounts, but also allows us to monitor possible RTs or interactions from other people.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Role: C-Level
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Nov 2022

Really easy to use and cost effective.

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Juan Esteban M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Hootsuite is the best content manager

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

We are using this program to manage the content of all the social networks of the company and it seems to us that among all similar software, this is the best and easiest to use. It quickly shows us the interactions that have each of the accounts as well as in each publication made, plus we have very important metrics to improve our publications.

What is your favorite aspect of this product?

Its most basic functions have always been of great help for the management of social networks, such as scheduling the planning of the week and the whole month of all our networks, this way we can advance work and not worry about publishing. It also allows us to view and respond from the same platform all comments made as well as private messages.

What do you dislike most about this product?

Sometimes it takes a long time to load the videos that I need to publish or schedule, making the process tedious, it has also had errors when publishing the scheduled, especially with videos, so we must be aware if it was published or not at the scheduled time.

What recommendations would you give to someone considering this product?

This is the content manager par excellence, we have always used it and we have been able to take advantage of each of the tools in favor of our social networks. We have been able to improve our strategies and increase followers and interaction with our publications, so we highly recommend it.

Pros

  • Reliable
  • Efficient Service
  • Caring
  • Saves Time

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