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HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
7% Neutral
88% Positive

Pros

  • Saves Time
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Social Moderation and Workflow Management

86

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

83

Ease of IT Administration

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Vendor Support

81

Breadth of Features

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Stefania L.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Good product for social media management.

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite Social Media Management Enterprise integrates social networks to generate dynamism and business expansion, generating connectivity with potential customers and at the same time gives us tools to create content that stands out and generates excellent attraction marketing that grows our services.

What is your favorite aspect of this product?

It provides us with a series of important aspects that help us distribute our content on different social channels that generate traffic, it allows us to have a real-time display of the results obtained, such as the volume of visits, the interaction of people with our website , the effectiveness of each publication and the most relevant content for customers.

What do you dislike most about this product?

There are no features that we don't like, it is a simple solution that allows us to create reports and analyze customer interactions in this way we observe the profitability of our company.

What recommendations would you give to someone considering this product?

It is highly recommended to administer and manage social networks, it helps us create a good distribution of all our content so that we can attract a greater flow of customers.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Arnaldo B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Excellent service

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Compared to other similar services, Hootsuite stands out for offering an intuitive and easy-to-use interface, multiple social media management tools such as Facebook, Instagram, among others, the ability to schedule content on multiple social media channels at the same time, as well as such as the option of joining work teams, and that you can always count on the service at any time is the best. And it is the best service in this regard since others are not stable and often do not have an appropriate price

What is your favorite aspect of this product?

My favorite aspect of Hootsuite is how easy it is to manage all my social media accounts from one place. I also like that it not only allows me to post content, but also schedule it to be posted at a certain time. This helps me organize my content more efficiently. I also love Hootsuite's analytics feature which gives me a better understanding of how my posts are performing and helps me identify my followers' habits so I can tailor my content to them

What do you dislike most about this product?

Hootsuite main flaws are that it doesn't offer unlimited post scheduling, the user interface isn't as intuitive as some other social media management software, and the monthly cost can be prohibitive for some businesses. In addition, their technical support is not always the best, and it can be difficult to get quick solutions to problems or questions, they are still things that can be improved, since I still bet on the platform and somehow I feel that it will improve in this aspect

What recommendations would you give to someone considering this product?

I would recommend Hootsuite because it is a very useful social media tool for managing and scheduling posts on multiple social networks at the same time. It is also very useful for obtaining reports and statistics on the performance of publications and the success of marketing campaigns. Additionally, Hootsuite offers a host of advanced features to help users get the most out of their social media activities. Because many times we cannot be connected all the time to publish and this is an essential tool

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Genesis B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Social Network Monitoring and Management Platform"

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

The collaboration features of this platform enable our marketing teams to easily design campaigns and fill in the gaps in our content by allowing them to communicate in real-time and share information. By evaluating the performance across our company brands, we can quickly create personalized reports demonstrating the impact on our business results.

What is your favorite aspect of this product?

I am very floored by what Hootsuite has to offer in the plan. My favourite Hootsuite function is "Streams." I can sort scheduled posts, previous posts, mentions, and followers' posts by the social media platform using "Streams" on my dashboard. This application replies to clients fast from a single place. Hootsuite's cloud-based platform makes it simple to interact with clients because it allows it to manage social media followers while offering marketing content and postings across several platforms.

What do you dislike most about this product?

It is common for Hootsuite to publish videos at a lower quality when making video-based content. You will need to manually adjust the publishing to achieve the correct resolution when programming video-based content in Hootsuite. The process was challenging to set up, and I had to resend the information. The inability to arrange videos was the item that caused us problems.

What recommendations would you give to someone considering this product?

The metrics used to gauge the success of various social media marketing campaigns are easy to use and comprehend. Hootsuite makes it much simpler for community managers to keep track of numerous accounts and multiple forms of real-time interactions. The technical support staff with this tool is also very knowledgeable and interactive, which creates a smooth experience.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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