What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Caring
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Elena M.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Feb 2023
Good software, easy to use, has lots of features
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The opportunity to easily collaborate between coworkers
What is your favorite aspect of this product?
The dashbooard that allows me to monitor everything that's going on the different social media channels I'm managing
What do you dislike most about this product?
It often has bugs and problemsThe ab
What recommendations would you give to someone considering this product?
Request a free trial and compare it with oser products
Pros
- Efficient Service
- Continually Improving Product
- Enables Productivity
- Respectful
Cons
- Less Reliable
- Commodity Features
- Less Effective Service
Laura B.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
The Easiest Way to Advertise on Social Media.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has been a great assistance to me in the past, and I owe a great debt of gratitude to them for teaching me the ins and outs of social media automation. If you need a streamlined tool, this one has been around for a while and does a lot of things well.
What is your favorite aspect of this product?
Using the app is a breeze because of how well designed it is. Perhaps the word "trello board" is now so commonplace because of how ubiquitous Trello has grown. The simple, streamlined method of pinning activities to separate boards is both intuitive and effective. Trello's "power ups" for its boards are also novel. The "Alexa" integration booster was quite useful since it let me stay in touch with my work from any room in the home as long as an Alexa was within earshot.
What do you dislike most about this product?
In my opinion, their current pricing is too high. It seems they've shifted focus to cater to corporations. I don't think their pricing structure is competitive for startups or smaller businesses. If you're on a limited budget, there are many better solutions available nowadays.
What recommendations would you give to someone considering this product?
Hootsuite is a great option for groups (or individuals) seeking a unified dashboard from which to manage their many social media profiles. Hootsuite simplifies the process of launching campaigns, monitoring their progress, following up with supporters, and more. It's not a magic bullet, though, and it won't eliminate your labor entirely. You will still need a comprehensive social media marketing strategy even with Hootsuite.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jisa J.
- Role: Public Sector
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2023
A tool to measure social media marketing
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Regarding client interaction on social media platforms, Hootsuite is essential to the marketing success of my employer. Hootsuite has made our social media marketing strategy more effective by consistently giving us a thorough perspective of our social media campaigns across all of the platforms where we are present, all from a single calendar.
What is your favorite aspect of this product?
Hootsuite enables us to set up tailored streams that integrate with our workflow, making it easy to automate the tracking of particular social media trends and the overall effectiveness of our marketing strategy. Hootsuite Enterprise streamlines and de-techniques the process of evaluating marketing success across all social media platforms. It is straightforward to recognize, thanks to the option to create performance benchmarks and customize reports.
What do you dislike most about this product?
Despite how excellent Hootsuite's analytics features are, there aren't enough metrics available. For instance, Hootsuite's current metric offerings don't offer any information on the reaction time or speed on our Facebook and Instagram social media accounts. It's annoying that several functionalities are only available in the desktop version, not the mobile app.
What recommendations would you give to someone considering this product?
By efficiently managing our social media, Hootsuite has made my work simple. Hootsuite has a great analytics feature, which has impressed me. For organizing posts for many social media networks, I find its analytics to be comprehensive and crucial. The statistics are fantastic and allow you to examine post-performance, pinpoint what is working so you can develop even more, and identify what isn't working to make improvements.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
