
What is Gusto?
Gusto is an all in one integrated HR platform that automates and simplifies payroll, benefits, and HR, all while providing expert support. Employees will get the peace of mind you need to do your best work. With innovative technology, we make it easier for employees to enroll and for you to manage your benefits. No matter the size or stage of your business, Gusto鈥檚 all-in-one HR platform puts the tools you need to hire, pay, and manage your team at your fingertips.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGusto Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Gusto.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Gusto?
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Payroll Administration
Position Management
Performance Management
Talent Management
Reporting and Analytics
Workforce Planning
Interactive Organizational Chart
Scheduling
Time and Attendance
Employee Record
Benefits Administration
Vendor Capability Ratings
Ease of Data Integration
Breadth of Features
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Quality of Features
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Also Featured in...
Gusto Reviews

Ododoola O.
- Role: Vendor Management
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
"Gusto Simplifies Payroll and HR
Likeliness to Recommend
What differentiates Gusto from other similar products?
Gusto stands out from other payroll and HR platforms due to its intuitive design, all-in-one functionality, and strong focus on small business support. Key differentiators include: User-Friendly Interface Clean, modern UI makes it easy for non-HR professionals to run payroll, onboard employees, and manage benefits without confusion. All-in-One Platform for Small Businesses Combines payroll, benefits, onboarding, HR tools, compliance, and basic time tracking in a single system鈥攔educing the need for multiple vendors.
What is your favorite aspect of this product?
My favorite aspect of Gusto is how effortless it makes payroll and tax compliance for small businesses. The automation of payroll runs, tax filings, and year-end forms (like W-2s and 1099s) removes a huge administrative burden鈥攅specially for companies without a dedicated HR or finance team. It's truly 鈥渟et it and forget it鈥 in the best way.
What do you dislike most about this product?
The biggest downside of Gusto is its limited customization for more complex payroll structures. For example, businesses with multiple pay schedules, more complex benefit structures, or unique tax situations may find that Gusto doesn't offer as much flexibility as other platforms. Additionally, its reporting features, while solid, could be more robust for businesses that need more detailed, customized insights.
What recommendations would you give to someone considering this product?
Perfect for Small to Mid-Sized Businesses Gusto is best suited for small businesses or startups looking for an easy-to-use payroll and HR platform. If you have a growing team or need more complex payroll features, ensure it aligns with your long-term needs. Leverage Its Automated Features Take full advantage of Gusto鈥檚 automation for payroll, tax filings, and benefits management. It saves time and helps avoid costly mistakes. Evaluate Reporting Needs Early If your business requires detailed, customizable reports, consider whether Gusto鈥檚 reporting features meet your expectations, or if another platform might be a better fit.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy

Subash C.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Mar 2025
Payroll made simple with Gusto
Likeliness to Recommend
What differentiates Gusto from other similar products?
The combination of ease of use, integrated functionality and transparent pricing differentiate it from other products.
What is your favorite aspect of this product?
My favourite aspect is it's seamless all in one approach and integration of HR main functions with ease.
What do you dislike most about this product?
One downside is it's strength in simplicity and affordability for basic payroll and HR functions can also be a limitation.
What recommendations would you give to someone considering this product?
Check if it integrates smoothly with your current software. If your organization requires efficient payroll processing, employee onboarding, benefits administration then Gusto is a great option.
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Efficient Service
Adar A.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
Provides Data Clarity
Likeliness to Recommend
What differentiates Gusto from other similar products?
Gusto is incredibly simple, ensuring all members have quick access to information. It provides clarity and transparency, and reduces objections.
What is your favorite aspect of this product?
Gusto makes the process of calculating work hours clear, allowing everyone to easily submit comments and inquiries. Its notifications are great and improve response time. I loved the efficiency of the dashboards, which clearly outline all the details.
What do you dislike most about this product?
There are no downsides at all. Gusto automates data collection completely, and the forms are great and easy for everyone to fill out.
What recommendations would you give to someone considering this product?
Gusto ensures accurate, error-free calculations and ensures adherence to due dates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing