
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
2
Since last award
95 Plan to Renew
76 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Operational Reporting Capabilities
Collaboration
Dashboard
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
Self Service and Ad Hoc Capabilities
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
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Customer Intelligence
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Business Intelligence & Analytics 鈥 Enterprise
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Retail Analytics
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Looker Reviews

Britt H.
- Role: Consultant
- Industry: Energy
- Involvement: End User of Application
Submitted May 2025
Strengths and Considerations of Looker.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker's seamless integration with various data sources and cloud platforms facilitates a unified data ecosystem. This interoperability, coupled with a mere point and click interface makes the tool end user friendly, greatly distinguishing it from most other analytics tools in the market. Google Looker is rather special in terms of data visualization and analysis. Looker has its own powerful modelling language LookML that means the users are able to define metrics and dimensions based on their business logic.
What is your favorite aspect of this product?
One can record that the given platform has been designed considering usability which improves user experience tremendously. Due to features such as installed applications including drag drop, this software can be easily managed even by persons with less technological knowledge as well as many layers and interactive dashboards enable easy interaction with dos. This makes the work more team-oriented and emphasizes making decisions based on specific data from the process.
What do you dislike most about this product?
The issue of the cost rates may also be an area of concern for companies that are still young or are just starting. However, the cost required to implement Looker along with the cost of its maintenance can be unreasonably expensive for organizations that do not have enough capital or resources, which can make it difficult to use Looker for getting access to these advanced analytical tools and other related operations.
What recommendations would you give to someone considering this product?
It is good to evaluate the specific needs of the organisation in relation to the data as well as the cost of the service. Knowing how Looker can help you achieve the outlined goals & objectives will help you more effectively accomplish them and also in physical implementation and cost control processes related to the tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rupali S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
suited for advanced user rights.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker provides rather exact control over what every user may view and do.
What is your favorite aspect of this product?
We have configured roles so certain people may delve deeply into row-level data while others only view top-level summaries. This guards private information without sacrificing knowledge.
What do you dislike most about this product?
The permissions UI takes some getting used to and is not very straightforward.
What recommendations would you give to someone considering this product?
Looker provides powerful access governance if you require control and oversee several user tiers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Commodity Features

Inderdeep S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2025
This tool Make data highly presentable
Likeliness to Recommend
What differentiates Looker from other similar products?
It makes data in amazing form which show the clear value of data and insights. We can put data and in it and makes in the form of chart and more. I can easily create effective reports.
What is your favorite aspect of this product?
I can easily create High quality dashboard by putting the data in this tool and easily fech the data from other sources like google analytics. Very easy and productive tool to present data in front of clients
What do you dislike most about this product?
There is no dislikes about this tool.
What recommendations would you give to someone considering this product?
Make data presentable in the form of report.
Pros
- Performance Enhancing
- Efficient Service
- Saves Time
- Respectful