What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Muhammed Ali T.
- Role: Information Technology
- Industry: Transportation
- Involvement: End User of Application
Submitted Oct 2023
GA4 is the best.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There are no other tool that can report website analytics at this granularity.
What is your favorite aspect of this product?
GA4 revolutionized the way we look at the product data.
What do you dislike most about this product?
I dislike the new goal notation system, its not swift as in the universal interface.
What recommendations would you give to someone considering this product?
I'd recommend them to learn GA4 as soon as possible.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Harika K.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Nov 2023
It gives you all you need for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is the most widely used tool that offers robust website and app analytics,
What is your favorite aspect of this product?
It enables data-informed decisions and insights into website performance.
What do you dislike most about this product?
Google analytics is complex for beginners to use it to full potential. You'll need training to use it completely
What recommendations would you give to someone considering this product?
Invest time in learning its features and exploring online resources is essential for success. Hire a team proficient in Google Analytics
Pros
- Reliable
- Trustworthy
- Unique Features
- Respectful
Rasika B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
Very good analytics for website ecommerce
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for its wide adoption and cost-effectiveness
What is your favorite aspect of this product?
No-cost entry, user-friendly interface, and comprehensive reporting tools
What do you dislike most about this product?
Limitations in real-time reporting and the need for regular manual configurations
What recommendations would you give to someone considering this product?
Start with their free version, invest time in learning its features, and explore online resources and courses for a deeper understanding of web and app analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
