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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
5% Neutral
93% Positive

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 85

Audience Segmentation

86

Conversion Analysis

86

Device and Browser Analytics

86

Audience Demographics

86

Paid Search Integration

86

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

85

Social Media Analytics

83

Customer Journey Modelling

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Kiranjit K.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

Check Website Depth Analysis

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

When it comes to analyzing the website traffic. Google Analytics is most trustworthy.

What is your favorite aspect of this product?

Checking the website visits and behaviour of users.

What do you dislike most about this product?

GA4 is implemented recently which needs modification.

What recommendations would you give to someone considering this product?

Watch some tutorials for GA4 before you use it.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

Jacob T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Quite Expensive, But the best

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Most of our website on build and published in Google.com and most of the people use google to see our profile, So a product from there own company provide the perfect details than other tools

What is your favorite aspect of this product?

They have a Live dashboard where we can able to track the current traffic and other important aspect of our website to take a perfect decisions

What do you dislike most about this product?

Only thing is its quite pricy compare to other products, but it worth the every single penny we send

What recommendations would you give to someone considering this product?

If your business need to understand your website activities , then its the best tool

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Anna R.

  • Role: Operations
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Decoding the digital domain

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics tracks the number of visitors, so we know our audience's reach. It captures conversion events, giving us a snapshot of successful user interactions. We measure the time users spend on our site or application to indicate engagement levels. It identifies the most visited pages and user navigation patterns. We can build dashboards with specific metrics aligned with our business objectives. It ensures up-to-date data availability for agile decision-making. It align data metrics with business objectives to create a roadmap for achieving organizational goals.

What is your favorite aspect of this product?

I study website and app traffic and user actions with Google Analytics. This tool tracks important metrics such as visitor numbers, session lengths, popular pages, and conversions. Analyzing this data gives me insight into user behavior and helps me pinpoint areas for enhancement. This, in turn, enables me to make decisions that bolster the user experience and drive business objectives. Google Analytics equips us with real-time data, enabling confident, quick decisions. By analyzing user behavior, analysts can identify areas that need improvement, which leads to greater overall user satisfaction.

What do you dislike most about this product?

Google Analytics can greatly improve your website or application traffic by analyzing it and providing valuable information on user behavior, including their interactions, preferences, and access paths. It also helps unravel the intricacies and details of your traffic.

What recommendations would you give to someone considering this product?

Therefore, we highly recommend Google Analytics as an essential tool for navigating the digital world. Google Analytics is an essential tool for decoding the digital world. Its sturdy features and customizable investigations make it valuable for businesses. Analysts have instant access to the latest data with near real-time updates. Plus, Google Analytics provides e-commerce tracking features for analyzing purchase behavior, cart abandonment, and product performance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

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