What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Georgina D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Single tool that allows you to track & optimize
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It鈥檚 a free tool that enables us to follow and improve our own as well as client websites
What is your favorite aspect of this product?
Ability to customize daahboards
What do you dislike most about this product?
Overwhelming if not customized for specific needs
What recommendations would you give to someone considering this product?
Hire an expert in Analytics to set everything up properly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Leticia D.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
lots of information, but needs someone to set up
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
it has more information than the others for sure. and it has its goals.
What is your favorite aspect of this product?
the goals, established for any part of my website.
What do you dislike most about this product?
too complex, sometimes I need to google or ask for a friend
What recommendations would you give to someone considering this product?
it`s super worth the price
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Vaibhav S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
All under one hood
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ease of use and the analytic board are so descriptive that one can view everything in one place, extracting the most relevant info.
What is your favorite aspect of this product?
One can start using the product without any formal training.
What do you dislike most about this product?
Customizations, at times, are pretty cumbersome.
What recommendations would you give to someone considering this product?
If you are looking for quicker results, well-formed reports, and the best-in-class UI, this product is for you.
Pros
- Helps Innovate
- Trustworthy
- Inspires Innovation
- Respectful
