What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Dirk L.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
One of the Most Valuable Marketing Tools Ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Four things, it's free, it's reliable, it isn't exactly "easy" to customize to suit your needs but there's so much easily accessible training available that it might as well be.
What is your favorite aspect of this product?
It captures so much actionable data that it's sometimes difficult to explain to unfamiliar stakeholders that you have it all at your fingertips.
What do you dislike most about this product?
That the updates over the years have tended to render large chunks of historical data effectively useless. or the very least too difficult to use.
What recommendations would you give to someone considering this product?
That is not and never has been terribly intuitive so play in it as much as possible to learn your way around but also take advantage of all the available training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Cons
- Wastes Time
Sai P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Dec 2023
Unveiling the Power of Data with Google Analytics
Likeliness to Recommend
What is your favorite aspect of this product?
It helps us to understand how users interact with our websites, identify areas for improvement, and track the success of our marketing campaigns. With this platform, we can set up goals and monitor conversions to accurately measure the effectiveness of our strategies. The customizable features, such as custom events and user flow tracking, provide flexibility to analyze specific areas of our website. Google Analytics empowers marketers to make informed decisions and optimize their campaigns based on data-driven insights.
What do you dislike most about this product?
Although Google Analytics provides numerous features, it can be difficult to set up accurate segments. The accuracy of segments can be affected by data sampling, and I believe improvements are required in this regard. Furthermore, it would be helpful to have more advanced data visualization options and the ability to effortlessly share those visualizations with my team.
What recommendations would you give to someone considering this product?
Highly recommended but focus on your specific needs and the nature of your business.
Pros
- Trustworthy
- Efficient Service
- Client Friendly Policies
- Acts with Integrity
Derek M.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
The most important tool in our arsenal
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's free and encompasses everything needed to track, understand, and optimize the website & UX
What is your favorite aspect of this product?
The fact that it's free
What do you dislike most about this product?
It took one week for me to fully understand the key metrics and the dashboard
What recommendations would you give to someone considering this product?
Get someone who can help you onboard to the tool, it is easier than exploring yourself - especially if you want to understand the most important metrics and how to handle them
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
