What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Leticia D.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
lots of information, but needs someone to set up
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
it has more information than the others for sure. and it has its goals.
What is your favorite aspect of this product?
the goals, established for any part of my website.
What do you dislike most about this product?
too complex, sometimes I need to google or ask for a friend
What recommendations would you give to someone considering this product?
it`s super worth the price
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Vaibhav S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
All under one hood
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ease of use and the analytic board are so descriptive that one can view everything in one place, extracting the most relevant info.
What is your favorite aspect of this product?
One can start using the product without any formal training.
What do you dislike most about this product?
Customizations, at times, are pretty cumbersome.
What recommendations would you give to someone considering this product?
If you are looking for quicker results, well-formed reports, and the best-in-class UI, this product is for you.
Pros
- Helps Innovate
- Trustworthy
- Inspires Innovation
- Respectful
Ahmed Faruk D.
- Role: Finance
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Amazing Web Analytics Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
GA is the single most product that's dominating the web analytics.
What is your favorite aspect of this product?
I like the way in which we can monitor/analyze all the web traffic.
What do you dislike most about this product?
I wish GA4 would be more intuitive such as Universal.
What recommendations would you give to someone considering this product?
I'd recommend them to learn GA4 as soon as possible.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
