What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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A/B Testing
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Customer Intelligence
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Google Analytics Reviews
Glory S.
- Role: Operations
- Industry: Insurance
- Involvement: End User of Application
Submitted Jan 2024
Turns website data into valuable reports.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytic's ability to delve deep into website data using advanced analytics features such as event tracking, is what I believe sets it apart from other website analytics tools.. For example, with the Google analytics event tracking advanced feature, we have been able to move beyond just knowing how long a visitor is spending on particular parts of our website, to being able to know what they do while they are on any Part of the website.
What is your favorite aspect of this product?
The real-time nature of Google analytics report data is my favourite part of this platform. Having access to follow our website traffic in real time has been most helpful when running specific promotional or marketing campaigns, for the purpose of tracking the effectiveness of such campaigns. Allowing us to make timely adjustments if necessary.
What do you dislike most about this product?
When a visitor uses a privacy browser like Duck Duck Go or ad blockers to access our website, Google analytics struggles with reporting their data accurately..
What recommendations would you give to someone considering this product?
It is important for teams to always ensure a regular audit of their Google analytics setup. This helps ensure data integrity..
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Mohamad R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Empowering Insights with Room for Advancements
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics caters to a broad spectrum of users, accommodating both small business owners and large organizations alike. Its versatility makes it accessible and beneficial for users with varying scales of operations. Moreover, the platform's ease of implementation is supported by numerous helpful websites, ensuring a straightforward and user-friendly onboarding process for businesses of all sizes.
What is your favorite aspect of this product?
The availability of a free version makes Google Analytics an accessible choice for users seeking cost-effective analytics solutions. Additionally, its seamless integration with Google Ads enhances its utility, providing a cohesive experience for users managing online advertising campaigns.
What do you dislike most about this product?
While I found Universal Analytics to be somewhat inflexible, the introduction of GA4 has successfully addressed this concern. The enhanced flexibility in GA4 has notably improved the user experience, providing a more adaptable and customizable analytics platform.
What recommendations would you give to someone considering this product?
Exploring the features and user interface of Google Analytics is made convenient with the availability of the free version. Google provides excellent support through instructional YouTube videos, offering valuable guidance on how to initiate and make the most of the platform.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Effective Service
Dirk L.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
One of the Most Valuable Marketing Tools Ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Four things, it's free, it's reliable, it isn't exactly "easy" to customize to suit your needs but there's so much easily accessible training available that it might as well be.
What is your favorite aspect of this product?
It captures so much actionable data that it's sometimes difficult to explain to unfamiliar stakeholders that you have it all at your fingertips.
What do you dislike most about this product?
That the updates over the years have tended to render large chunks of historical data effectively useless. or the very least too difficult to use.
What recommendations would you give to someone considering this product?
That is not and never has been terribly intuitive so play in it as much as possible to learn your way around but also take advantage of all the available training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Cons
- Wastes Time
