What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.8
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.8
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Iana K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Apr 2024
Amazing product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google have a lot of users and are able to provide user demographics more detailed
What is your favorite aspect of this product?
run the demographic reports
What do you dislike most about this product?
not being able to unload the data to AWS database
What recommendations would you give to someone considering this product?
if you are looking for user enrichment tool, his is the best on the market
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Bowen R.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Apr 2024
A Must-Have for Data-Driven Marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
First, the sheer volume of data it provides is unmatched. We can see everything from website traffic sources to user behavior on specific landing pages. This granular level of detail allows us to understand our energy audience like never before.
What is your favorite aspect of this product?
Google Analytics' audience insights are an absolute beast in the sense that they provide a deep dive into who exactly is visiting our website. We can see demographics, interests, and even the devices they're using.
What do you dislike most about this product?
While Google Analytics offers a ton of data, creating custom dashboards to visualize that data can be a bit clunky. A more user-friendly interface for building custom dashboards would make it easier for us to track key metrics and identify trends at a glance
What recommendations would you give to someone considering this product?
If you're serious about understanding your website audience and optimizing your marketing efforts, then Google Analytics is a must-have tool. The sheer volume of data and seamless integration with other Google products make it an invaluable asset for any digital marketer.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
Namrata P.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Google analytics for web/product analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
motomo I have recently implemented and I found it has more features and analytics details than Google Analytics. One of the most significant advantages of Matomo is that it's open-source software. Unlike Google Analytics, where your data is stored on Google's servers and subject to their terms and conditions, Matomo gives you full control over your data. You own the data, and you decide how it's collected, stored, and used. Matomo has a Customizable Dashboards and Reports option.
What is your favorite aspect of this product?
Google Analytics, allows us to track various events and set up goals to measure conversions. We can track downloads, form submissions, video views, and other interactions on your website to gain insights into user behaviour and engagement. easy to implement and track the event.
What do you dislike most about this product?
Overall, Matomo offers a comprehensive set of features and analytics details that make it a viable alternative to Google Analytics, especially for users who prioritize data privacy, customization, and control. rest is fine with GA
What recommendations would you give to someone considering this product?
highly recommend to all e-commerce website owners so they can have an idea about the product trends and which country they are getting more traffic and which device users are using according to that they can analysis the market and improve the strategy
Pros
- Saves Time
- Fair
- Helps Innovate
- Continually Improving Product
