What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Customer Intelligence
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Google Analytics Reviews
Ipek Nil B.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted May 2024
Still Amazing Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think this tool does not have any competitors at all, it is simply the best one.
What is your favorite aspect of this product?
I like the way that Google Analytics 4 collects more and more traffic information accurately.
What do you dislike most about this product?
I do not want like the design of GA4 because it is more complex than GA universal.
What recommendations would you give to someone considering this product?
I would recommend them to get GA4 trainings as much as possible.
Pros
- Effective Service
- Fair
- Continually Improving Product
- Reliable
Yunus Emre T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
It is easy to connect to the websites.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The detailed and simple presentation
What is your favorite aspect of this product?
The data accuracy
What do you dislike most about this product?
More different kinds of presentations could exist
What recommendations would you give to someone considering this product?
I would strongly recommend to use it for detailed analysis.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Priyanka s.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Very easy to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is helpful in analyzing website traffic sources.
What is your favorite aspect of this product?
Demographics, Traffic Sources, Leads Details
What do you dislike most about this product?
Everything is fine in this tool
What recommendations would you give to someone considering this product?
I will highly recommend this software to analyze website traffic
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
