What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Ritika B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Fantastic tool, best amongst all
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provides Advanced segmentation. and Real-time data visualizations which makes it easier to work on the data and the estimates get more precise,
What is your favorite aspect of this product?
My favorite aspect is its Predictive Capabilities. Which let the users do less of effort and is extremely precise.
What do you dislike most about this product?
High pricing, It would be better if that could be made a bit reasonable.
What recommendations would you give to someone considering this product?
would recommend new users to go through the initial trainings for a better understanding of it's features. It allows a smooth experience later on
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Charges for Enhancements
Avi M.
- Role: Finance
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Jun 2024
Fantastic product, don't stress!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ease of use and ease of implementation.
What is your favorite aspect of this product?
The fact that it is so efficient and smoother than any other platforms,
What do you dislike most about this product?
The fact that annotations are missing.
What recommendations would you give to someone considering this product?
Just buy it, you won't regret!
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Santosh M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted May 2024
Ease of use of product is great
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is easy to use by any users in the organization
What is your favorite aspect of this product?
I really love the usability of the overall product
What do you dislike most about this product?
I dislike few features like clear conversion analytics
What recommendations would you give to someone considering this product?
Easy to use to start any analytics for your company
Pros
- Unique Features
- Efficient Service
- Caring
- Respectful
Cons
- Vendor Friendly Policies
