What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Divya S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Great features with friendly customer service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
All the features of GA are super cool and if we need any help, they provide swift support.
What is your favorite aspect of this product?
Report creation is the best part and it is always very easy to do.
What do you dislike most about this product?
Nothing as of that for now.
What recommendations would you give to someone considering this product?
It provides great insights on how users are using their digital campaigns.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Julia Maria M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2024
Analytics for Growth
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most useful feature was being able to create audience segments based on specific criteria like demographics, interests, and behaviors. We could then tailor our marketing messaging and promotions to each segment, which helped us get more clicks and sales.
What is your favorite aspect of this product?
We started by tracking conversions from various marketing campaigns. This allowed us to identify the most effective channels and optimize our ad spend. Next, we analyzed user engagement metrics like bounce rates and session duration. These insights prompted us to revamp our website's navigation and content structure, leading to a remarkable increase in dwell time.
What do you dislike most about this product?
The platform excels in many areas, but its event tracking setup can be complex. Simplified event configuration would improve the user experience.
What recommendations would you give to someone considering this product?
This tool helps us make data-driven decisions for our online business. Initially, we struggled to understand our website's performance and customer behavior. However, once we delved into Google Analytics, we could see what we needed to see. It has become our secret instrument for understanding our customers and staying ahead of the competition. This tool helps us identify growth opportunities and optimize our online presence. It gives us data-driven insights that drive tangible business results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
alaa e.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jun 2024
Easy to use, but a bit pricey
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
simple and Creative
What is your favorite aspect of this product?
dashboard is the favorite aspect of this product
What do you dislike most about this product?
Price is very high
What recommendations would you give to someone considering this product?
Trust of this solution
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Caring
