What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Nisarg S.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2024
Easy to use. It is free.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is from Google. It's latest version is GA4. Google is a highly reputed company. I first installed GA in my blog before Corona in March 2020. It had excellent results and outputs. Now I have integrated GA4 into my company website. I am very happy with the Product. As having the Position of Manager SEO & SMM I check GA4 Reports everyday at least once to twice. It has nice reports : Country, City and Website Links, mainly. I highly recommend GA4 to you and have your Website Statistics on the click of a button.
What is your favorite aspect of this product?
It has nice reports : Country, City and Website Links,
What do you dislike most about this product?
Nothing. This product is very much designed in detail with the consideration of the user as a Layman and not a skilled IT person. Awesome Product.
What recommendations would you give to someone considering this product?
Excellent Product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ehtesham M.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
best tool and one stop solution website traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
`it help us to understand the type of users were came and how much time they spend, it is very good tool as it gives us the information about the websites, we can track the things like how many people visiting the website and actions they take.
What is your favorite aspect of this product?
it provides lot of detailed information about the user interface in the website, it is very much easy to implement the code for the basic details about the visitors, goals setting and tracking is very helpful
What do you dislike most about this product?
learning advanced feature is little bit challenging we felt, limitation in creating custom dimention and metrics also the change of definations of the engagemennt of website
What recommendations would you give to someone considering this product?
the real time feature
Pros
- Enables Productivity
- Performance Enhancing
- Effective Service
- Saves Time
Cons
- Inhibits Innovation
- Under Delivered
- Role: Information Technology
- Industry: Construction
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
It is dif to show relevant data to non-tech people
Likeliness to Recommend
Pros
- Respectful
- Includes Product Enhancements
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
- Under Delivered
- Slower Product Innovation
