What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Esma B.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2024
Most Comprehensive and Compatible Too.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's the most comprehensive analytics tool ever.
What is your favorite aspect of this product?
I like the way in which I can see mostly whole analytics of the page.
What do you dislike most about this product?
Ga4 transition was messy we lost all the goals.
What recommendations would you give to someone considering this product?
I would recommend them to have this tool absolutely.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Prakul S.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
A comprehensive tool for measuring ads performance
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is a wide tool for to measure Google ads performance and also integrates well with other 3rd party tools
What is your favorite aspect of this product?
It gives information of all kind and at all levels also it is easy to use.
What do you dislike most about this product?
It is so much informational that I have not used many of its features and I think it should remove few features which is of less use.
What recommendations would you give to someone considering this product?
To the track the performance of your Google digital ads it is probably the best tool. It even gives information at all levels even if your campaign is running in other platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tarun K.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2024
Essential for Data-Driven Choices
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Real-time user behavior insights. Works well with Google Ads. Custom reports and dashboards.
What is your favorite aspect of this product?
easily keeps track of important performance parameters. Simple connection to additional Google tools.
What do you dislike most about this product?
Data sampling in big data. UI can overwhelm.
What recommendations would you give to someone considering this product?
Effective for campaign optimization and ROI tracking. Ideal for data-driven decisions.
Pros
- Performance Enhancing
- Inspires Innovation
- Respectful
- Altruistic
