What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Customer Intelligence
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Google Analytics Reviews
Agnes k.
- Role: Consultant
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Sep 2024
User friendly and easy to use.great product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very reliable and efficient.the google analytics interphase is user friendly and requires little training to understand.
What is your favorite aspect of this product?
The reliability
What do you dislike most about this product?
The speed of operation
What recommendations would you give to someone considering this product?
I would recommend that they use it for product analytics since it is good in data analysis and interpretation
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Iman M.
- Role: C-Level
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Good website performance tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is free to use and works with both mobile applications and websites
What is your favorite aspect of this product?
There are enough resources to help you get started and does not require any technical knowledge to use the solution
What do you dislike most about this product?
You will experience it being too slow often when you want to analyze the data
What recommendations would you give to someone considering this product?
I would recommend the solution to anyone looking at optimzing website performance
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Rub茅n V.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Sep 2024
Go for it, it's a no brainer
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Ease of use, implementation, number of integrations and cost
What is your favorite aspect of this product?
Number of out of the box integrations and cost. Cannot believe it comes at zero cost.
What do you dislike most about this product?
Nothing really
What recommendations would you give to someone considering this product?
Absolutely go for it unless you feel like you need a challenge such as Adobe and are willing to compromise speed and quality of integrations
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
