What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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A/B Testing
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Customer Intelligence
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Google Analytics Reviews
Paola O.
- Role: Industry Specific Role
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2024
A Great Customer Intelligence Solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics, we not only have a perfect website analytics tool but also has great customer intelligence features.
What is your favorite aspect of this product?
I like the customer intelligence features. It is a great product and website analytics tool for business.
What do you dislike most about this product?
No regrets whatsoever with Google Analytics
What recommendations would you give to someone considering this product?
I would recommend Google Analytics definitely. It's the best I have used.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Maha A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2024
Best Analytics Tool for Websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its advanced reporting and dashboard features differentiate it from other similar products.
What is your favorite aspect of this product?
My favorite aspect of this product is that it allows you to track online traffic and understand user behavior.
What do you dislike most about this product?
I don't dislike anything as I believe it is an amazing product.
What recommendations would you give to someone considering this product?
I would highly recommend this product if you want to implement user related analytics for your websites.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Nilesh K.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2024
"Enhances the way we make business decisions."
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics differs from other software due to its extensive reporting capabilities and customized interface. It offers a wide range of dimensions and metric options that we may tailor to your own company requirements.
What is your favorite aspect of this product?
It provides a lot of specific information about the user interface in the website; it is very easy to apply the code for the fundamental details about the visitors; goal setting and tracking is extremely beneficial.
What do you dislike most about this product?
Exorbitant prices鈥攊t would be preferable if they could be somewhat justified.
What recommendations would you give to someone considering this product?
Register for a new account. Overall, it's simple to use, and in the following three to six months, it can genuinely help you boost your company's revenue by 10% or more
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
