What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Gaurav G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Good product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics ease of integration is one of the aspects
What is your favorite aspect of this product?
Ease of integration in any application
What do you dislike most about this product?
Good product. My experience has been good with it.
What recommendations would you give to someone considering this product?
It can give us variety of data and can integrate with other software's for logging and monitoring user behavior.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Payton B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2024
Industry Standard - if you know how to use it!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's free and an industry standard, everyone should have a GA4 account and take the SkillShop courses to get GA4 certified.
What is your favorite aspect of this product?
It's available to anyone with a website! Low barrier to entry for set up and tons of resources out there for troubleshooting.
What do you dislike most about this product?
There is a steep learning curve for finding the exact data you need.
What recommendations would you give to someone considering this product?
Just do it and figure it out as you go!
Pros
- Reliable
- Respectful
- Fair
- Acts with Integrity
Scarpato A.
- Role: Industry Specific Role
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2024
My Experience Using Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
From customer intelligence to website analytics, Google Analytics has it all and is unique considering it's affordability too
What is your favorite aspect of this product?
I enjoy using Google Analytics as it's well equipped and capable for analytics. Helps in our market campaigns thanks to customer intelligence insights
What do you dislike most about this product?
It's such a functional tool that never fails.
What recommendations would you give to someone considering this product?
Try Google Analytics for all website and product analytics as well as customer intelligence needs.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Efficient Service
