
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews

Paras R.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2024
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provides extensive tracking features, such as those for user acquisition, behavior and conversions. Furthermore, This platform offers sophisticated functionalities such as personalised reporting, segmentation of data and combination with other google technologies. Web professionals and testers alike appreciate it because of its easy to use interface and extensive documentation, which cater to both technical and non- technical users.
What is your favorite aspect of this product?
Its adaptability and comprehensiveness of information. I can monitor a broad variety of user actions using it, from straightforward pageviews to intricate conversions. Furthermore, a full perspective of user interactions is provided by Google Analytics connectivity with other Google tools like Google tools like Google Data Studio and Google ads, which aids in my ability to make data- driven decisions.
What do you dislike most about this product?
Although it is a very strong tool, especially for more intricate analysis, I occasionally find its interface to be too confusing. Finding the precise data I need can be challenging due to the overwhelming amount of measurements and characteristics. Furthermore, the inability to handle some data types like offline conversions can be annoying for testing circumstances.
What recommendations would you give to someone considering this product?
For testers, its many capabilities, simplicity of use and compatibility with other Google technologies make it an invaluable tool. But be ready to put in some time to become familiar with its features and comprehend how to use its data to guide your testing. You can utilise the software to enhance functionality and user experience of your product with a little bit of skill.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity

Arvid O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Leading analysis tool, Google Analytics.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This tool provides everything you need to analyze websites. From demographics to device usage, it gives us all the information we need about our website and apps. Our business can continue to grow by tracking crucial metrics with ease thanks to simple dashboards and reports.
What is your favorite aspect of this product?
The Google Analytics feature that I appreciate most is its ability to provide comprehensive data on user behavior on our website and applications. Additionally, Google Analytics tracks a variety of matrices, such as pages, democratic events, and goal competitions. Thanks to this, we can have a deep understanding of how visitors interact with our content.
What do you dislike most about this product?
Some elements seem a little hidden or difficult to use, so it can be daunting at first, especially for new users.
What recommendations would you give to someone considering this product?
Google Analytics is one of the best website analytics tools on the market, allowing businesses to measure and improve their online performance as well as solve a variety of business problems.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Juan P.
- Role: Information Technology
- Industry: Entertainment
- Involvement: End User of Application
Submitted Sep 2024
Better website tracking solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The affordability of its utility, which is free of charge and also ease of connection to other Google products is a great advantage.
What is your favorite aspect of this product?
It is possible to conduct traffic analysis on the website on users鈥 behavior and other performance aspects.
What do you dislike most about this product?
Complexity entails that it overwrites non specialists and particularly novice users.
What recommendations would you give to someone considering this product?
Should be owned by all website proprietors or marketers focused on optimizing their online campaign.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity