
What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team 鈥 all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Buffer Reviews
Hope D.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted May 2022
"Awesome way to organize my posts"
Likeliness to Recommend
What differentiates Buffer from other similar products?
how easy it is to use the program.
What is your favorite aspect of this product?
It is one of the most current and cutting-edge tools for managing our social media accounts, as well as allowing us to schedule and organize posts based on time, which makes our work easier and more efficient. For example, we no longer have to wait for an exact time for a post or something like that to go live. The only thing we'd have to worry about is making sure everyone knows what they're doing.
What do you dislike most about this product?
I don't like the service since it occasionally publishes a publication that I didn't want to post... If some people were ahead of me and others were behind, it would be nice if they could accommodate my request since this is an annoyance and makes me look terrible with the page count. There is still a chance that this is just a short-term problem, but you could either fix it or provide us with the answer. It would be wonderful if they fixed this.
What recommendations would you give to someone considering this product?
To automate social media posts, Buffer is a great option because it's one of the most popular services in its field and has a long history of success, which makes us a little skeptical, but we should still give it an opportunity because his services have never been bad for me and he's reasonable in pricing, which is why I recommend him.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
Lauren R.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Apr 2022
"Schedule & Track Social Media Insights"
Likeliness to Recommend
What differentiates Buffer from other similar products?
it is a very easy program to manage and also the price is lower.
What is your favorite aspect of this product?
My favorite feature of Buffer is the ability to monitor our social media success in real time across a variety of platforms. In terms of analyzing the effect of our marketing initiatives and showing areas of strength and weakness in how we engage consumers on all social media platforms where we have a presence, the aforementioned is very vital to my organization.
What do you dislike most about this product?
Tik-tok and Snapchat, two current social networking networks that Buffer didn't previously support, are now supported. Now, we're reaping the advantages of modern social media platforms, such as those stated above, in our efforts to interact with the younger generation.
What recommendations would you give to someone considering this product?
Yes, buffer is a useful tool for posting to many social media networks at once and scheduling posts for the future.
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Efficient Service

Mira R.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2022
Intuitive and easy to use
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is one of the few platforms that also posts to LinkedIn as well as Instagram and Facebook. It now has a draft option, which is very handy.
What is your favorite aspect of this product?
Ability to schedule posts on LinkedIn.
What do you dislike most about this product?
Sometimes videos don't play correctly on LinkedIn.
What recommendations would you give to someone considering this product?
If you'd like to be able to schedule posts on LinkedIn, Buffer is a great tool. Easy to use. Continuously developing and improving. The free version offers great functionality and the paid options are reasonably priced.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing