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Buffer Logo Award Winner Product Badge
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Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.0 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team 鈥 all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Outbound

88

Social Media Channel Integration Inbound

88

Social Post Archival

87

Campaign Execution

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Contextual Analysis

83

Trend Analysis

82

Sentiment Analysis

80

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Ease of Data Integration

87

Quality of Features

86

Ease of IT Administration

85

Ease of Customization

84

Usability and Intuitiveness

84

Business Value Created

83

Availability and Quality of Training

82

Breadth of Features

81

Vendor Support

81

Product Strategy and Rate of Improvement

81

Buffer Reviews

Hope D.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Awesome way to organize my posts"

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

how easy it is to use the program.

What is your favorite aspect of this product?

It is one of the most current and cutting-edge tools for managing our social media accounts, as well as allowing us to schedule and organize posts based on time, which makes our work easier and more efficient. For example, we no longer have to wait for an exact time for a post or something like that to go live. The only thing we'd have to worry about is making sure everyone knows what they're doing.

What do you dislike most about this product?

I don't like the service since it occasionally publishes a publication that I didn't want to post... If some people were ahead of me and others were behind, it would be nice if they could accommodate my request since this is an annoyance and makes me look terrible with the page count. There is still a chance that this is just a short-term problem, but you could either fix it or provide us with the answer. It would be wonderful if they fixed this.

What recommendations would you give to someone considering this product?

To automate social media posts, Buffer is a great option because it's one of the most popular services in its field and has a long history of success, which makes us a little skeptical, but we should still give it an opportunity because his services have never been bad for me and he's reasonable in pricing, which is why I recommend him.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time

Lauren R.

  • Role: Sales Marketing
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

"Schedule & Track Social Media Insights"

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

it is a very easy program to manage and also the price is lower.

What is your favorite aspect of this product?

My favorite feature of Buffer is the ability to monitor our social media success in real time across a variety of platforms. In terms of analyzing the effect of our marketing initiatives and showing areas of strength and weakness in how we engage consumers on all social media platforms where we have a presence, the aforementioned is very vital to my organization.

What do you dislike most about this product?

Tik-tok and Snapchat, two current social networking networks that Buffer didn't previously support, are now supported. Now, we're reaping the advantages of modern social media platforms, such as those stated above, in our efforts to interact with the younger generation.

What recommendations would you give to someone considering this product?

Yes, buffer is a useful tool for posting to many social media networks at once and scheduling posts for the future.

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Efficient Service

Mira R.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Intuitive and easy to use

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer is one of the few platforms that also posts to LinkedIn as well as Instagram and Facebook. It now has a draft option, which is very handy.

What is your favorite aspect of this product?

Ability to schedule posts on LinkedIn.

What do you dislike most about this product?

Sometimes videos don't play correctly on LinkedIn.

What recommendations would you give to someone considering this product?

If you'd like to be able to schedule posts on LinkedIn, Buffer is a great tool. Easy to use. Continuously developing and improving. The free version offers great functionality and the paid options are reasonably priced.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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