
What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team 鈥 all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Buffer Reviews

Olivia K.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2024
Buffer for Social Media Analytics and Scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
Its intuitive and simple interface make it user-friendly in the market. It offers advanced features in affordable price.
What is your favorite aspect of this product?
I love its simply designed, and clean user interface to analyze my content across multichannel. Its analytical tools are clear and easy to navigate and help me in fining my policies. Moreover, its customer support is also providing great services. It is all in one social media management tool that prov
What do you dislike most about this product?
Buffer doesn鈥檛 provide wide listening features due to which unable me to engage in social media monitoring. It also does not offer editing tools for videos and images, for which I have to add up external sources, which takes a longer time.
What recommendations would you give to someone considering this product?
If you are looking for simple but advanced solution to deal multiple account at once, then go for it.
Pros
- Helps Innovate
- Inspires Innovation
- Saves Time
- Fair
Bartolo L.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted May 2024
Great product for social media management
Likeliness to Recommend
What differentiates Buffer from other similar products?
User friendliness
What is your favorite aspect of this product?
Good value for money
What do you dislike most about this product?
Nothing really
What recommendations would you give to someone considering this product?
Try it and you won't be disappointed!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Navaneetha K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Social media scheduling, analytics, collaboration
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer's user-friendly interface, scheduling, and analytics optimize content management, while collaboration and content suggestions streamline workflow for efficient social media management.
What is your favorite aspect of this product?
Buffer that stands out is its user-friendly interface, which makes it accessible and efficient for users of all skill levels.
What do you dislike most about this product?
Buffer could be its pricing structure, which some users may find restrictive depending on their budget and needs.
What recommendations would you give to someone considering this product?
For those considering Buffer, start with the free plan to test features. Evaluate needs, compare pricing, and explore integrations for the best fit.
Pros
- Fair
- Acts with Integrity
- Generous Negotitation
- Continually Improving Product