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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

97 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
3% Neutral
96% Positive

Pros

  • Transparent
  • Reliable
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Email Delivery

91

Basic Reporting and Analytics

88

Campaign Management

88

Segmentation

87

Content Authoring

86

Email Templates

86

Contact Database

86

SPAM Compliance

86

Mobile Optimized

85

Auto-Responders

84

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Ease of IT Administration

85

Ease of Implementation

85

Availability and Quality of Training

85

Quality of Features

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Breadth of Features

83

Ease of Data Integration

83

Vendor Support

82

Ease of Customization

81

Brevo Reviews

Martin T.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Comprehensive platform for diverse marketing needs

Likeliness to Recommend

8 /10

What differentiates Brevo from other similar products?

It is cost effective for business given that it charges based on emails sent rather than the contact list.

What is your favorite aspect of this product?

Customisable templates

What do you dislike most about this product?

Limited design flexibility

What recommendations would you give to someone considering this product?

Brevo is ideal for businesses with limited budgets and are looking up to scale up email campaigns

Pros

  • Trustworthy
  • Caring
  • Saves Time
  • Respectful

Ajeet K.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

A professional marketing automation tool

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

At the same subscription, the tool offer a lot of service including live chat, email marketing, SMS and Whatsapp where other provides would charge independently, also Brevo has got good customer care team who responds faster to technical questions

What is your favorite aspect of this product?

It is easy to personalize messages for marketing within Brevo whether SMS, Email or on WhatsApp by using a name tag which automatically picks the name of the recipient and inserts in the tag placeholder as this shows professionalist and increases trust with our clients . Also Brevo is cheap and easy to implement and configure

What do you dislike most about this product?

You need to recharge the wallet for each service independently like SMS are charged independently, emails and WhatsApp marketing as well which makes Brevo to becomes more expensive in the long run

What recommendations would you give to someone considering this product?

Yes, I would recommend Brevo, it is easy, cheap and reliable to use

Pros

  • Caring
  • Respectful
  • Fair
  • Helps Innovate

Rajat R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Brevo is easy to use for cognitive marketing

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

It has the bulk SMS feature which can be used to send bulk SMS to different countries by a single click whereas other tool only would support sending SMS to a single country. Also Brevo does not charge monthly subscription for SMS, Emails and WhatsApp marketing, you only pay for what you need to use which makes it a good tool for smaller businesses to use the solution.

What is your favorite aspect of this product?

I like the scheduling rules where you can schedule when the messages can be sent from Brevo, whether WhatsApp campaigns, emails or SMS, all can be scheduled. Also, Brevo offers good SMTP integration for emails in case you use the feature for sending transactional emails. Thanks to the friendly customer care who respond to questions on time and in detailed version

What do you dislike most about this product?

The tool does not offer free sender ID for SMS compared to other tool and this can turn Brevo to be expensive to use for SMS marketing since to optimize delivery of SMS, you need to raise sender IDs depending on where you are supposed to send the SMS which can turn to be too much expensive. Also pricing per SMS is too expensive, I wish they can offer subscription

What recommendations would you give to someone considering this product?

Yes, I would recommend Brevo because it is easy to use and to configure

Pros

  • Reliable
  • Performance Enhancing
  • Security Protects
  • Helps Innovate

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