What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
3
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Trustworthy
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Asset Management
Social Response Management
Social Media Channel Integration Inbound
Dashboards and Visualization
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Sentiment Analysis
Social Moderation and Workflow Management
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Usability and Intuitiveness
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Ease of IT Administration
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Salome C.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Effective features
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
In the error of social media, you need a tool to monitor and notify you when mentioned and gives you trends to ensure you market in the right direction. One of the best tool for such assignment is the Brandwatch. You are able to monitor all the social media platforms and analyze the trends to give you the best marketing direction for your strategies.
What is your favorite aspect of this product?
other than most tool in its competition, you are able to follow well and be informed about the social media happening without hustle,
What do you dislike most about this product?
For dislike, the tool has never disappointed.
What recommendations would you give to someone considering this product?
Highly recommended for social media marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Raya C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"Social media platform that is easy to use"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is very easy to use and has an affordable price.
What is your favorite aspect of this product?
Keeping your customers engaged in your ads and posts is possible if you follow this advice. Data storage for you and your clients in one location. It's a great tool for digital marketers since it enables them to manage several social media accounts from a single location. This application makes it easy to connect and communicate with your employees.
What do you dislike most about this product?
It has a few minor flaws, but they aren't enough to make me hate it.. Falcon.io, in my opinion, has no technical problems.
What recommendations would you give to someone considering this product?
Make sure you're following the industry's recommended schedules for when articles should be published. Using Falcon, you may make quick changes to your posts. Adding images and links to your articles doesn't need any special knowledge on your part.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Bilal A.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Features are great
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
The NLP integration tools enables very easy query writing.
What is your favorite aspect of this product?
The favorite aspect of the product is the ability to customize dashboard representation according to your requirements.
What do you dislike most about this product?
The costing structures are very pricey.
What recommendations would you give to someone considering this product?
The overall tool is great but the factor of the price and cost associated to the tool is not very appealing.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
