What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
3
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Trustworthy
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Asset Management
Social Response Management
Social Media Channel Integration Inbound
Dashboards and Visualization
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Sentiment Analysis
Social Moderation and Workflow Management
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Usability and Intuitiveness
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Ease of IT Administration
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Maria B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Incredible alternative to manage social networks
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Falcon.io has always been used to manage and publish own and client content on social networks. We can collect metrics and determine different marketing strategies through content and campaigns. Since using Falcon.io, we can keep an eye on all social networks and respond to any interactions that happen. This has helped us to collaborate when it comes to sharing content and ideas.
What is your favorite aspect of this product?
Falcon.io has a well-organized and fluid interface; It has many abilities to work on the content of our company or clients in different social media: Facebook, Instagram, Twitter, LinkedIn. The platform even allows me to mix stories as part of the marketing strategy. With Falcon.io, I can easily see when different posts are scheduled and review before they are published. It's nice to have a reporting section where I can frequently review where I should improve.
What do you dislike most about this product?
Their technical support should improve, take the time to provide answers.
What recommendations would you give to someone considering this product?
I can recommend Falcon.io for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Efficient Service
Stephan K.
- Role: Information Technology
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Apr 2021
Does all you would expect and more
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Extremely reliable and complete product, ready to listen to customer's special needs
What is your favorite aspect of this product?
Interface design
What do you dislike most about this product?
Integration with CRM system somewhat cumbersome
What recommendations would you give to someone considering this product?
check if the features offered really correspond to your needs
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service
