
What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder鈥檚 feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Reliable
- Respectful
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Digital Asset Findability
Digital Asset Sharing
Cloud Offering
Automation of Metadata Creation
Integration
Content Capture
Permissions and Access Right Management
Intelligent Indexing
In System Content Views
Workflow and Approval Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Ease of Data Integration
Business Value Created
Breadth of Features
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Brandfolder Reviews
Megan S.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
Management of assets is a breeze with it
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Prior, we were honestly unorganized, with assets strewn everywhere. We now have everything in one place, with naming conventions in the vicinity to keep consistency in the future; Moreover, we have the power to restrict the choices accessible to customers when it comes to changing such resources.
What is your favorite aspect of this product?
Management of digital assets is crucial for each and every business, and we are no exception. Brandfolder has truly modified the game for us. The Brandfolder group of workers was truly helpful in migrating and organizing our property from Dropbox to the new platform. They also reply rapidly to feedback. I love its simple interface made it easy for our team to get started here.
What do you dislike most about this product?
1. It's pretty aggravating. We are continually on the lookout for progressive ideas. 2 There are situations when matters are updated and changed besides our knowledge. 3. Sometimes we have to look tough for it, and in other instances, I just show up to come upon something new through coincidence.
What recommendations would you give to someone considering this product?
Brandfolder product is far greater trouble-free than our previous system. We adore the search and filter functionality. I trust it is noticeably user pleasant and has some wonderful elements and integrations. We had been capable of focal point on the search and filter capabilities with the aid of proscribing the folders and sub-folders in Brandfolder.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity

Charles K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
A smart and simple way to control assets
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Brandfolder has accurate features ranging from file organization to storing promotional materials, as nicely as search and sharing alternatives and integration with different applications. That is why we utilize Brandfolder; it additionally assisted us in preserving our facts protected and organized.
What is your favorite aspect of this product?
I appreciated the easy UI and the limitless guest customers of Brandfolder. Those were two essential elements in our decision-making process. The popular layout appeals to me. If observed it is certainly easy to use and navigate. It was simple for me to control all of my company's assets, and the customer guide has always been speedy to reply to any inquiry I have had.
What do you dislike most about this product?
We located a few bugs with the templating capability; though it solely affected a handful of our franchisees, it did not bode properly for our system. Brandfolder got rapidly to work on the problem, and the whole thing used to be up and strolling the subsequent day. When we have a massive photo collection, as we have, and go two or three pages deep and choose an image, then close the image, the series returns to the web page.
What recommendations would you give to someone considering this product?
Brandfolder has been a notable answer for our digital asset administration requirements. In our office, we have a large range of decentralized belongings which is why we favor getting entry to digital assets that can be managed and regulated centrally this has completed a gorgeous job.
Pros
- Reliable
- Effective Service
- Respectful
- Client Friendly Policies
Nilaby C.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Oct 2022
Excellent DAM and data protection
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
When we first started using Brandfolder, our assets were scattered everywhere. Now, they're all in one location, and we've established naming guidelines to ensure consistency going forward. Moreover, we can restrict the extent to which end-users can modify these resources.
What is your favorite aspect of this product?
It works great for a complex enterprise with a wide range of content-related processes. Not a good choice if you don't value the ability to easily organize and alter your information. For a corporation with only a few individuals in each area, it probably wouldn't be the best option either.
What do you dislike most about this product?
Frankly, I can't think of much to argue against it. The program works just as it should, doing all of its intended tasks with ease. I realize that others might have something to add, but at this time I feel content and would prefer to not answer this topic.
What recommendations would you give to someone considering this product?
Brandfolder is able to assist with the administration of digital assets and identities for businesses of any size, including those that are small, medium, or even large (DAM). It's convenient and packed with features that will help you streamline your operations. It's simple to connect to other programs, and the full crew can get to the files.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Efficient Service