
What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder鈥檚 feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Reliable
- Respectful
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Digital Asset Findability
Digital Asset Sharing
Cloud Offering
Automation of Metadata Creation
Integration
Content Capture
Permissions and Access Right Management
Intelligent Indexing
In System Content Views
Workflow and Approval Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Ease of Data Integration
Business Value Created
Breadth of Features
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Brandfolder Reviews

Jason W.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Why I chose this tool
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Having an intuitive and user-friendly interface attracts users in the market as it does all its tasks and demands of the user simply. It also creates ease for its users whether technical or non-technical, by giving a clean experience. It also offers AI-driven features, which provide users with a quick approach to search based on familiarities.
What is your favorite aspect of this product?
I like many features of it, especially AI-driven functionality. This feature makes it easier and more efficient to catch and assemble digital assets of the user. The visual-based searching including colors, content, and images, aids in reducing the period and boost the efficiency of the work. This feature also facilitates handling large and complex files that require much time and intelligence. It marks it best to give the accurate asset at a moment of click.
What do you dislike most about this product?
It is a complete tool in all aspects whether about pricing, features, user interface, and connectivity. However, the concern about the price has been seen among many people but if one has used it and has gone through all its features, after that he better knows that its price is justifiable according to the available features.
What recommendations would you give to someone considering this product?
This tool is a great support for those dealing with the management of assets. To take full advantage of its capabilities one should learn its basics through the trial period. To explore its features, a demo should be must must-watch. Before using it, first, analyze your needs to get the best for your work.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features

Lindsay M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Managing assets was not this much easy
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
It stands out from its competitors in many ways such as having an intuitive and user-friendly interface. This supports a lot in easily managing large-size assets. Its available AI-powered feature also plays an important role in streamlining the data. Also, its ability to integrate with other parties sets it apart in the market.
What is your favorite aspect of this product?
Its highly visual interface is one of my favorite aspects. It provides real-time collaboration and helps teammates to search and manage the data. Along with giving access to one鈥檚 files, it also allows one to share them in branded portals, which is one of its strengths. It offers a wide range of customization options. It centralized the assets and made them available across stakeholders. It creates customized portals for sharing files and also gives analyses of their work.
What do you dislike most about this product?
I haven鈥檛 come across any of its negative side yet. It meets all my requirements that are needed for teamwork. It is a feature-rich platform with the latest techniques. Its CDN always keeps the asset up to mark that is not available in other DAMs. It is working well for me.
What recommendations would you give to someone considering this product?
Brandfolder is highly recommended for those who want an advanced digital asset management tool. It offers real-time collaboration which is an essential need for teamwork.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Efficient Service

Paulo S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Innovative Document Management Solution
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Brandfolder stands out because of the designed templates for each brand, since having a unique brand throughout different platforms is crucial. In terms of asset organization, the platform is superb, and they鈥檝e included a search bar that updates in real time so that users spend little time searching for files. The sharing of the materials is very easy with the help of this system, and the distribution of the same can be done easily within the organization and to the outside world.
What is your favorite aspect of this product?
The strength of Brandfolder that can be identified is their simplicity and the ease of navigation on the website. It also goes hand in hand with most design tools, which imply seamless synchronization that enhances the process of moving from creation to storing.
What do you dislike most about this product?
Others may be pushed off by the fact that the application is lag and cannot be used when there is no internet connection. The initial setup may prove to be confusing, especially for a large organization that might have many branding materials.
What recommendations would you give to someone considering this product?
Brandfolder is now one of the most valuable assets in the marketing arsenal. The templates have been convenient for our brand, especially since they can be customized to fit all the available channels. The organizational prowess is there to make certain that this or that asset is not a problem to find. This barrier, though slightly intimidating at first, has been offset by the endless positives of the program in the long run. It has become easier to integrate with design software, but I believe it would be helpful if it could be used offline.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity