
What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Planning and Scheduling
Workflow Management
Dependency and Milestone Tracking
Resource Management
Document Management
Hierarchical Task Management
Mobile Access
Reporting
Time & Expense Tracking
Budget Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Product Management
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Task Management
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Objectives and Key Results
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Asana Reviews

Rahul M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2025
Deep Dive into Asana鈥檚 Features
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana works really well with many other tools you might already use, like Slack, Google Workspace, and Microsoft Teams. This makes it easier for teams to stay connected and work together without having to jump between different apps. By connecting with tools you're already familiar with, Asana helps everything run smoothly and avoids the hassle of managing too many separate systems.
What is your favorite aspect of this product?
One of my favorite things about Asana is how easily it works with other tools I use, like Slack and Google Workspace. This means I can bring in information from those tools without having to switch between different apps all the time. It keeps everything organized and makes working together with my team much easier and faster.
What do you dislike most about this product?
One thing I don鈥檛 like about Asana is that it can be a little confusing for new users. There are a lot of features, and it takes time to get used to how everything works. For beginners or smaller teams, this learning curve can be a bit of a challenge before they can start using it effectively.
What recommendations would you give to someone considering this product?
Before deciding to fully commit to Asana, I recommend trying out the free trial. This way, you can explore the platform and see if it works well for your team. You鈥檒l be able to try things like creating tasks, setting deadlines, and working with your team to see if it鈥檚 the right fit.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Nitish S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
Best for project management tool
Likeliness to Recommend
What differentiates Asana from other similar products?
it's different because of it's simple and powerful interface.
What is your favorite aspect of this product?
user friendly interface which is easy to use.
What do you dislike most about this product?
it can become hard for very large teams.
What recommendations would you give to someone considering this product?
it's highly recommended for small to medium team.
Pros
- Continually Improving Product
- Unique Features
- Effective Service
- Inspires Innovation
Cons
- Wastes Time
Damon R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2024
Task Tamed: Asana in Action.
Likeliness to Recommend
What differentiates Asana from other similar products?
When it comes to juggling multiple campaigns, cross-departmental collaborations, and tight deadlines, Asana feels like the glue holding everything together in our marketing agency. Asana offers a blend of visual project tracking and seamless communication that makes every stage of a campaign run smoother. Its Timeline view, for example, feels like a real-time pulse check for all our projects. It ensures everyone knows what鈥檚 happening, who鈥檚 handling what, and where potential bottlenecks are brewing.
What is your favorite aspect of this product?
The way it centralizes everything鈥攖asks, files, feedback鈥攊s what makes it a joy to use. For instance, the ability to attach files directly to tasks or reference previous conversations in comments eliminates the usual 鈥渨here did we save that?鈥 conundrum. Asana鈥檚 templates have also been a game-changer. The marketing campaign template is practically tailored to our workflow, with pre-set stages for strategy, creative development, and execution.
What do you dislike most about this product?
Asana鈥檚 notifications can sometimes overwhelm. A flurry of updates for every task, comment, or status change can make it easy to miss what鈥檚 truly important.
What recommendations would you give to someone considering this product?
For our team, Asana isn鈥檛 just about keeping projects on track鈥攊t鈥檚 about fostering accountability and visibility. No more 鈥淚 didn鈥檛 know that was due today鈥 excuses; everything is there for everyone to see. It鈥檚 even helped us identify workflow inefficiencies. I鈥檇 recommend Asana to any marketing professional looking for a better way to manage their workload.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing