What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Planning and Scheduling
Workflow Management
Dependency and Milestone Tracking
Hierarchical Task Management
Document Management
Resource Management
Reporting
Mobile Access
Time & Expense Tracking
Budget Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Product Management
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Task Management
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Objectives and Key Results
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Asana Reviews
Thomas I.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Custom fields let me mark my top objectives.
Likeliness to Recommend
What differentiates Asana from other similar products?
When it comes to planning tasks, Asana's custom fields are better than ClickUp's because they let me add details like cost or urgency. It's the computer label maker I use for work.
What is your favorite aspect of this product?
With custom fields, I can quickly sort my board by job by "high priority" or "$500 budget." For focus, I can sort by fields like "due this week." To make reports easier, the workspace syncs information to sheets. With over 100 connections, like Slack, field data is pulled into chats, which helps my team stay on the same page.
What do you dislike most about this product?
Fields cost $13.49 a month, and free users only get basic tags. It's hard to set up, and my intern labeled jobs wrong, which caused confusion.
What recommendations would you give to someone considering this product?
Once, a filter broke and blocked chores, and customer service took a day to respond, which made things worse. Asana's custom fields will change the game for task organizers, but users will need to be trained and update to get access.
Pros
- Trustworthy
- Caring
- Saves Time
- Includes Product Enhancements
Sofia Z.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
User-friendly project management solution
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana allows us to organize projects in an efficient way. It is a reliable platform with a full range of advanced functionalities. The thing I like about this tool is its automation, which automatically handles activities and saves my valuable time.
What is your favorite aspect of this product?
Besides being the best platform for project management, Asana has helped me in streamlining workflows automatically. It has a great ability to integrate with hundreds of third-party applications. The adjustable dashboard feature has been on my go-to for sure. Moreover, its customer support is also playing its best part by providing quick and responsive support.
What do you dislike most about this product?
There are no dislikes for Asana, it provides amazing services. Moreover, I like the way it lets me make various customizations in this tool.
What recommendations would you give to someone considering this product?
I would recommend using Asana if you really are looking for a visually intuitive and collaborative project management platform because it will provide you with a custom dashboard feature, real-time updates feature, streamlining workflow automation feature, 100+ third-party integrations features, and much more.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Valera V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2025
Industry benchmark of PM software
Likeliness to Recommend
What differentiates Asana from other similar products?
It's integration with other software and collaboration features
What is your favorite aspect of this product?
My fav is definitely its intuitiveness and customizability
What do you dislike most about this product?
Lack of depth when it comes to reporting and tracking
What recommendations would you give to someone considering this product?
It's an industry-leading product for a reason--it's intuitive and easy to use. But if your projects run complex, a lack of granular customizability features might hinder project delivery and the scalability of your efforts as your business grows.
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Includes Product Enhancements
Cons
- Commodity Features
