AppsFlyer Customer Reviews 2025

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AppsFlyer

Composite Score

7.8 /10

CX Score

8.0 /10

38 Reviews

What is AppsFlyer?

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.

Company Details

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Awards & Recognition

AppsFlyer won the following awards in the Product Analytics category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

AppsFlyer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AppsFlyer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

2
Since last award

95 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AppsFlyer?

0% Negative

10% Neutral

90% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Efficient Service

Feature Ratings

Average 82

Analytics and Reporting

Conversion Analysis

Data Integrity

Marketing Analytics

Data Analysis and Survey Function

Device and Browser Analytics

API Framework

Data Management

Mobile Functionality

Data Warehousing

Audience Segmentation

Vendor Capability Ratings

Average 78

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

AppsFlyer Reviews

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2022

Perfect for marketing analysis, friendly support!

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Less Friendly Negotiation

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2022

Efficient and easily customizable to fit our needs

Likeliness to Recommend

10 /10

Pros

Trustworthy
Effective Service
Caring
Saves Time

Daniel Ernesto R.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Making important decisions by AppsFlyer

Likeliness to Recommend

9 /10

What differentiates AppsFlyer from other similar products?

With an almost non-existent learning curve because this platform offers an easy enough method for anyone to understand, we can attribute app installs and monitor user engagement and events through the dashboard which helps with marketing analytics and retention data.

What is your favorite aspect of this product?

We have a lot of variety in potential tools for our growth such as an export of app events to media sources in conjunction with an audience creation and export to advertising platforms is quite simple and highly influential as well as the custom dashboards that AppsFlyer provides help us to monitor targets according to our needs.

What do you dislike most about this product?

It would be one of the most complete platform in analytics if AppsFlyer made the aggregation of analytics for websites, as a free or cost implementation. In the end it would only be helpful for us and a reconfiguration of the configuration code because the tracking of in-app purchases is very complex and time consuming for the developer in charge.

What recommendations would you give to someone considering this product?

With AppsFlyer we have the facility to be able to do a series of ad performance and user engagement tracking across all channels being an excellent way to be able to visualize our aggregated user data in a single dashboard. Useful for detailed product analysis, we recommend it because it's great to see how customers are finding products, making them more likely to interact.

Pros

Continually Improving Product
Caring
Respectful
Fair

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AppsFlyer

What is AppsFlyer?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

AppsFlyer Ratings

84 Likeliness to Recommend

2 Since last award

95 Plan to Renew

76 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love AppsFlyer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices鈥�

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

AppsFlyer Reviews

Perfect for marketing analysis, friendly support!

Likeliness to Recommend

Pros

Cons

Efficient and easily customizable to fit our needs

Likeliness to Recommend

Pros

Daniel Ernesto R.

Making important decisions by AppsFlyer

Likeliness to Recommend

Pros

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Title

2
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Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Integrity

Marketing Analytics

Data Analysis and Survey Function

Device and Browser Analytics

API Framework

Data Management

Mobile Functionality

Data Warehousing

Audience Segmentation

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration