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Amazon

Amazon DSP

Composite Score
7.6 /10
CX Score
7.5 /10
Category
Amazon DSP
7.6 /10

What is Amazon DSP?

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Company Details


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Awards & Recognition

Amazon DSP won the following awards in the Ad Tech category

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Amazon DSP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amazon DSP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

3
Since last award

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amazon DSP?

3% Negative
19% Neutral
78% Positive

Pros

  • Unique Features
  • Reliable
  • Security Protects
  • Performance Enhancing

Feature Ratings

Average 81

Audience Segmentation

89

Audience Identification

88

Data Management Platform Capabilities

87

Advertisement Placement

84

Demand-Side Capabilities

83

Role-Based Access Controls

82

Supply-Side Capabilities

81

MarTech Ecosystem integration

79

Advertisement Reporting

78

Advertisement Content Curation

76

Vendor Capability Ratings

Average 82

Quality of Features

86

Usability and Intuitiveness

85

Product Strategy and Rate of Improvement

84

Ease of Data Integration

84

Business Value Created

84

Breadth of Features

83

Vendor Support

83

Ease of IT Administration

81

Ease of Customization

80

Availability and Quality of Training

79

Ease of Implementation

78

Amazon DSP Reviews

Gopi K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Best way to optimize all your campaigns for ROI

Likeliness to Recommend

9 /10

What differentiates Amazon DSP from other similar products?

The impressive thing is, here in Amazon DSP, we can mange most of the things like bids, audiences, goal of the campaigns, and budget according their requirements.

What is your favorite aspect of this product?

We can set the goal of campaigns according to your budgets. Also, the best place to improve your branding and the visibility of your product purchasing.

What do you dislike most about this product?

No thumbs down I observed about this Amazon DSP. I used the account for one of my client and the features are really supported well for the business.

What recommendations would you give to someone considering this product?

If you are new to the marketing felid or if you want to promote your products on your own, Amazon DSP will be the best option to do so. This will surely gives you fruitful results and best ROI in industry

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Effective Service

Cristobal T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I am happy to have this program.

Likeliness to Recommend

10 /10

What differentiates Amazon DSP from other similar products?

With the help of this program I have had better control and management of each of the ads that I place on the web to increase the demand for the product or service that the advertising offers, Amazon DSP is a powerful tool that I constantly use to upload automatic marketing campaigns with enough quality to reach new and regular customers, this program is incredible, since it is really easy to test it and elaborate each of these commercial processes on the web, Amazon DSP is a true solution that will promote the big ones services of my company, achieving the great task of increasing sales and customer flow, I am happy to have this program.

What is your favorite aspect of this product?

The comfort that this program offers me every time I decide to start an advertising campaign for my products is great, this is thanks to the peace of mind of operating from the company's mobile computers where I can calmly start each of these projects, and it is a success every time it is executed, since I have been a spectator of the great mass of clients who contact us so thanks to the help of Amazon DSP, it is for this reason and much more that it has become one of the main tools to take steps to I spend advertising and other resources that get many more customers.

What do you dislike most about this product?

this program still has a lot to explore, many more functions can be added that allow the user to upload ads much faster remotely, the truth is a bit annoying as each of the steps to complete an action of this program must be comply manually, this takes me a lot of time and somewhat affects the workflow with which I have been working, the updates do not change anything, the program is not interested in renewing itself, in addition to the visual and aesthetic aspects of the program is not attractive.

What recommendations would you give to someone considering this product?

Amazon DSP is the best choice you can make to handle each of the ads and advertisements that will guarantee you many more customers asking for your products or services, I really like the success it has in each project, and that is the reason why We recommend it for the multiple marketing actions that we can generate in this medium and be spectators of the entry of many more customers who were attracted by your ads and advertisements.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Franklin R.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A mission-critical cloud platform

Likeliness to Recommend

10 /10

What differentiates Amazon DSP from other similar products?

I utilize various business services, such as Amazon EC2, RDS, Lambda, Redshift, VPS, and many others. All of the commercial services offered by AWS are safe, simple to use, and affordable for us. When we need to operate everything on demand or if we need to scale up and down our load, AWS EC2 is a great scalable alternative for us.

What is your favorite aspect of this product?

The on-demand instance is the feature that I appreciate the most. It's an awesome feature because it allows me to run anything on demand without committing to volume or pricing. I don't have to make a deposit. On the other hand, the on-demand instance is the one I prefer the best because I have to pay after consumption each month.

What do you dislike most about this product?

Since AWS offers all the components required to run our platform, it truly is the ideal public cloud infrastructure platform for us. The integration procedure is the only thing I don't like; numerous third-party platforms and APIs are accessible, but it is not seamless and constantly needs technical support.

What recommendations would you give to someone considering this product?

When we need more savings, the EDP plan is yet another choice we have. Due to the excellent AWS cost management tool, we have a clear perspective of every dollar we spend. So far, I've had a terrific experience utilizing this platform. Amazon Web Services, or AWS for short, is the best public cloud infrastructure platform ever created. This platform is cutting-edge and has altered what the cloud means.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Amazon DSP Comparisons

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