Ahrefs Customer Reviews 2025

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Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.7 /10

CX Score

8.7 /10

96 Reviews

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

88 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

3% Negative

5% Neutral

92% Positive

Pros

Enables Productivity
Reliable
Efficient Service
Fair

Feature Ratings

Average 83

Backlink Tools

Keyword 91制片厂

Competition Analysis

Analytics and Reporting

Rank Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Change Tracking

Auditing

Alerts

Local SEO

Vendor Capability Ratings

Average 83

Quality of Features

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

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Ahrefs Reviews

Adnan D.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2021

Must have SEO and marketing tool!

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

A large selection of different features that are useful in marketing.

What is your favorite aspect of this product?

Site overview (with all additional information about specific site) & health score (on-page errors and improvements)

What do you dislike most about this product?

Ranking tracker

What recommendations would you give to someone considering this product?

One of the best tools on the market with variety of features. "Must-have" for SEO Managers.

Pros

Helps Innovate
Reliable
Trustworthy
Continually Improving Product

Akhil J.

Role: Student Academic
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2021

Pricey! But perfect tool for SEO.

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

When compared to other tools like Semrush, MOZ and others. the one which I personally liked about ahref is their clean and simple UI and some of the unique features.

What is your favorite aspect of this product?

For finding backlinks and checking website SEO status.

What do you dislike most about this product?

Price and Accuracy of keyword research tool.

What recommendations would you give to someone considering this product?

I Will tell them if they want a tool with a simple UI and easy-to-understand layout, then Ahrefs is perfect.

Pros

Helps Innovate
Enables Productivity
Unique Features
Respectful

Cons

Vendor's Interest First
Less Generous
Vendor Friendly Policies

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2021

This is my personal favorite SEO software.

Likeliness to Recommend

10 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

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Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

1 Since last award

88 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools 91制片厂 a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword 91制片厂 Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Rank Tracking The ability to check keyword ranks on one or many major search engines.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets 鈥� not just owned domains.

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Adnan D.

Must have SEO and marketing tool!

Likeliness to Recommend

Pros

Akhil J.

Pricey! But perfect tool for SEO.

Likeliness to Recommend

Pros

Cons

This is my personal favorite SEO software.

Likeliness to Recommend

Pros

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Title

1
Since last award

2
Since last award

Feature Ratings

Backlink Tools

Keyword 91制片厂

Competition Analysis

Analytics and Reporting

Rank Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Change Tracking

Auditing

Alerts

Local SEO

Vendor Capability Ratings

Quality of Features

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support