Adobe Marketo Engage Customer Reviews 2025

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Adobe Systems

Adobe Marketo Engage

Composite Score

7.4 /10

CX Score

7.4 /10

10 Reviews

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

100 Plan to Renew

68 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

0% Neutral

100% Positive

Pros

Continually Improving Product
Respectful
Performance Enhancing
Enables Productivity

Feature Ratings

Average 83

Email Marketing Automation

Marketing Workflow Management

Advanced Campaign Management

Community Marketing Management

Multi Channel Integration

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Marketing Asset Management

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Average 76

Ease of Data Integration

Vendor Support

Ease of Customization

Ease of IT Administration

Ease of Implementation

Breadth of Features

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

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Email Marketing

Translation missing: en.product_page.ratings.score 8.8

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Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.7

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Lead Management

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Account-Based Marketing

Translation missing: en.product_page.ratings.score 7.9

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Adobe Marketo Engage Reviews

Yash B.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2025

Marketing Beast, Handle with Care

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage excels with personalization, automation, analytics, scalability.

What is your favorite aspect of this product?

favorite aspect of Adobe Marketo Engage is its powerful personalization capabilities

What do you dislike most about this product?

steep learning curve and complex setup can be.

What recommendations would you give to someone considering this product?

Ensure your team is ready for the learning curve

Pros

Fair
Altruistic
Acts with Integrity
Client's Interest First

Jineet V.

Role: Consultant
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

Excellent for Lead Nurturing but Requires Training

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage differentiates itself from other similar marketing automation platforms through several key aspects: Advanced Lead Management, Deep Personalization, etc

What is your favorite aspect of this product?

My favorite aspect of Adobe Marketo Engage is its ability to deliver highly personalized, automated campaigns at scale. The advanced lead scoring and nurturing features make it easy to identify and engage the right audience, while the seamless integrations with Adobe Experience Cloud and CRMs like Salesforce ensure a smooth end-to-end customer journey. This combination of personalization, automation, and integration really sets it apart

What do you dislike most about this product?

The area I find most challenging in Adobe Marketo Engage is the steep learning curve. While the platform is very powerful, some features鈥攅specially around reporting and advanced workflows鈥攃an feel complex for new users and require additional training or support. Simplifying the interface and making reporting more intuitive would greatly enhance the overall experience

What recommendations would you give to someone considering this product?

would recommend that anyone considering Adobe Marketo Engage first evaluate their team鈥檚 resources and processes. It鈥檚 a powerful platform with enterprise-grade capabilities, but it requires a clear marketing automation strategy and some dedicated time to learn. New users should take advantage of Marketo鈥檚 strong community, training, and support resources to shorten the learning curve. Also, ensure that your CRM and other tools are well integrated to get the most out of Marketo鈥檚 lead management, nurturing, and personalization featureS

Pros

Reliable
Enables Productivity
Unique Features
Efficient Service

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Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Adobe Marketo Engage Ratings

83 Likeliness to Recommend

100 Plan to Renew

68 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Email Marketing

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Yash B.

Marketing Beast, Handle with Care

Likeliness to Recommend

Pros

Jineet V.

Excellent for Lead Nurturing but Requires Training

Likeliness to Recommend

Pros

Title

Feature Ratings

Email Marketing Automation

Marketing Workflow Management

Advanced Campaign Management

Community Marketing Management

Multi Channel Integration

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Marketing Asset Management

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Ease of Data Integration

Vendor Support

Ease of Customization

Ease of IT Administration

Ease of Implementation

Breadth of Features

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness