What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they鈥檙e at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want 鈥� through email, mobile, offline channels, and more.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Javeed Akthar S.
- Role: Operations
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted May 2024
Best in the industry
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Standard quality
What is your favorite aspect of this product?
Cloud storage
What do you dislike most about this product?
Cost is bit high coparied to oter tools
What recommendations would you give to someone considering this product?
Go ahead but it bit costly
Pros
- Effective Service
- Respectful
- Acts with Integrity
- Over Delivered
Cons
- Vendor Friendly Policies
- Less Caring
- Vendor's Interest First
Gustavo F.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
multiple marketing strategies
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a program that throughout the time I have used it for the benefit of the company, I have been able to apply endless marketing strategies and view all the status of my clients in real time on my screen. This program is one of those that I use it more in the advertising field since it is implemented through all the platforms on the web where my clients are located, one of the clearest examples is my email,
What is your favorite aspect of this product?
The most powerful reason that I like about this program is the great impact that my income and sales of my company receive, this program has been a guarantee to influence all our clients to trust us, the technology of this program allows me to send and at the same time managing different experiences through different channels making my work much more complete and having mastery in different areas of contact with each of my clients, it is fascinating how Adobe Campaign gives each of its users the opportunity to study each of your clients and friendly companies individually with the aim of starting a future business relationship.
What do you dislike most about this product?
I am very surprised by the complexity of this program, that is why it is very important to take the initiative to train yourself to have the right knowledge that allows you to fully master each of the functions of this program, it can be a challenge when the developer wants to integrate it in a way organic with other systems.
What recommendations would you give to someone considering this product?
This program is one of the most effective for sending and creating multiple marketing campaigns through company emails, sufficiently personalized to the taste and specifications of each of our clients. This is one of the best programs that I recommend in this area is certainly worth having in our
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Romi K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2023
Adds value, feels reliable b'cuz it's ADOBE produc
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Campaign's integration with Adobe Experience Cloud, scalability, and cross-channel campaign management set it apart from other marketing automation platforms and make it a popular choice and since it's from Adobe it creates a sense of reliability and trust.
What is your favorite aspect of this product?
Integration with Adobe Experience Cloud
What do you dislike most about this product?
Feels a bit outdated when compared to Mailchimp and needs more designer-oriented features and cross-platform compatibilities.
What recommendations would you give to someone considering this product?
Give it a try, you won't regret it but also checkout Mailchimp and see which one works best for your marketing needs.
Pros
- Acts with Integrity
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Under Delivered
