What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they鈥檙e at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want 鈥� through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Sonali A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Superb Multi Channel Marketing Platform
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Easy to manage marketing campaigns on multiple channel like sms, emails and social media using the single platform. It has lots of advanced capabilities that improves business productivity and scalability. It gives robust & secure automation tool that saves time and reduce human errors.
What is your favorite aspect of this product?
Seamless integration with other Above services for better usability. It has inbuilt strong data capabilities that helps us to collect and analyse the data. It handle large scale campaigns very efficiently. It gives transparency and real time analytics reports that helps us to take right decisions.
What do you dislike most about this product?
Pricing is high for small business and startups, otherwise it is game changer for marketing department.
What recommendations would you give to someone considering this product?
Adobe campaigns is really games changer application. Always suggest & I am loving this.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Siva s.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Best email campaign platform.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign stands out from other marketing automation platforms due to its robust omnichannel campaign management, advanced personalization, and deep integration with Adobe Experience. Supports real-time customer profiling with dynamic segmentation based on behavioral data. Adobe Campaign offers on-premise, cloud, and hybrid deployment options, giving businesses more control over data security and compliance.
What is your favorite aspect of this product?
My favorite aspects of this product is Omnichannel Campaign Orchestration, Advanced Personalization & AI Capabilities, Deep Integration with Adobe Experience Cloud, Flexible Deployment Options, Enterprise-Grade Scalability, Powerful Workflow Automation.
What do you dislike most about this product?
I dislike their Steep Learning Curve & Complexity, High Cost & Licensing Fees, Longer Implementation Time, Limited Support for SMBs, Occasional Performance Issues, Integration Complexity Outside Adobe Ecosystem.
What recommendations would you give to someone considering this product?
I would recommend you to check with your IT infrastructure. And buy the best premium plan accordingly.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Simone I.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2025
Enterprise-grade marketing tool, lacks innovation
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Smooth integration with other adobe tool (both Experience platform and Creative Suite) and third party platform (CRM and analytics), intuitive authoring tool and delivery options
What is your favorite aspect of this product?
Adobe Campaign empower marketers to create targeted campaigns with advanced segmentation and targeting features
What do you dislike most about this product?
Advanced, easy-to-use features for content customization are missing, and built-in reporting feature lacks in advanced features
What recommendations would you give to someone considering this product?
Ensure the tool fit with the current tech stack and integration capabilities and the total cost of ownership considering the license cost.
Pros
- Reliable
- Includes Product Enhancements
- Security Protects
- Performance Enhancing
Cons
- Less Efficient Service
- Inhibits Innovation
- Slower Product Innovation
