What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they鈥檙e at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want 鈥� through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Rossana H.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Feb 2021
Allows you to deploy the most effective campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is the ideal platform to promote and develop our marketing campaigns. It provides a set of efficient tools and all the information we need from our customers, to deploy the most creative campaigns to promote our products. This platform provides the opportunity to create personalized and dynamic content, which adapts to our requirements, allowing efficient monitoring of campaigns in the different channels that the company has.
What is your favorite aspect of this product?
It has an attractive design and an intuitive interface, which provides a more pleasant working environment. The drag and drop option makes content creation more dynamic and quicker. The creation of detailed profiles allows obtaining specific information from clients and generating personalized communications with them. Direct all marketing content to your customers through a single profile, through the automation tool.
What do you dislike most about this product?
Adobe Campaing has a high learning curve and the price is high in relation to the advantages it presents.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best option with the tools that adapt to the needs of our company. Where the use of marketing channels provide the best options to plan and develop new marketing projects. I recommend it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Joseph B.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2021
Fantastic marketing product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
This is great product in ensuring clients get information on time and updates on our products and services.
What is your favorite aspect of this product?
It sends advertising notifications to our customers giving us an opportunity to win more clients increasing our sales.
What do you dislike most about this product?
I have nothing to dislike from this great product since it has enabled us to achieve our objectives.
What recommendations would you give to someone considering this product?
This is excellent product that increases sales volume and profit gains boosting the growth of an organization.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Eric W.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2021
Excellent marketing tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have not used similar products as Adobe Campaign.
What is your favorite aspect of this product?
It has the capability to send emails to our clients containing our advertisements.
What do you dislike most about this product?
I have never experienced any challenge from the performance of this product.
What recommendations would you give to someone considering this product?
I highly recommend this great product in any organization for effective marketing of products and services.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
