What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they鈥檙e at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want 鈥� through email, mobile, offline channels, and more.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Jordan R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2021
Excellent marketing campaign product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has been the most powerful product for all the marketing processes.
What is your favorite aspect of this product?
It has the capability to send emails to clients on our products and services regularly. We are able to ensure we win as more clients as possible through thorough marketing and advertisement.
What do you dislike most about this product?
Adobe Campaign has never failed in its functionality in any day in our company.
What recommendations would you give to someone considering this product?
I highly recommend this product to any organization for effective marketing of products and services.
Pros
- Performance Enhancing
- Enables Productivity
- Effective Service
- Inspires Innovation
Eileen W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Feb 2021
Maximum effectiveness in digital marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a platform that provides a wide variety of very useful options for the development of digital marketing for any company. It offers an excellent set of channels with ideal characteristics to have the best digital marketing campaign. It has the advantage of helping customers analyze and optimize media performance. The marketing team can also use the tool as a source of pre and post campaign intelligence.
What is your favorite aspect of this product?
It offers all the tools that the company needs to create strategies and execute a digital campaign. This tool allows to address different aspects of a campaign simultaneously. This approach increases efficiency and reduces execution time for multiple projects at once. Supports updating any change in real time. It captures each individual path of each visitor's visit and puts it at your fingertips. The tool can be customized to suit your business needs.
What do you dislike most about this product?
This platform presents a series of essential tools for the growth of a company. Although, it can be very expensive and its profitability must be evaluated.
What recommendations would you give to someone considering this product?
I strongly recommend that you implement Adobe Campaign in your company because it provides a set of channels necessary for your organization to increase competitiveness in the market.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
James R.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2021
Excellent and powerful marketing tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have no great experience from other similar products as Adobe Campaign.
What is your favorite aspect of this product?
This is very great product that enables us to reach to our potential customers on time. Email for marketing campaign are delivered effectively which has enabled us to win more customers.
What do you dislike most about this product?
This product has offered very excellent service to our organization from the time of deployment.
What recommendations would you give to someone considering this product?
I highly recommend Adobe Campaign to any company for effective marketing and faster growth.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
