What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they鈥檙e at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want 鈥� through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Kimberly B.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2021
Best marketing product.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has great marketing tools that are very effective.
What is your favorite aspect of this product?
I like the ability of this product to send and track the delivery of marketing emails to our potential customers. It gives our customers updates on our products and services regularly.
What do you dislike most about this product?
It works well and gives us great services always.
What recommendations would you give to someone considering this product?
Adobe Campaign is very effective in online marketing and keeping close relationship between business and clients.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Efficient Service
Teresa A.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2021
Great marketing product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has great marketing features that makes marketing and advertising process very effective.
What is your favorite aspect of this product?
I like the fact that this great product offers great solutions to all marketing processes. It ensures customers get timely updates on our products and services to their emails on time.
What do you dislike most about this product?
I have not disliked anything from this great product.
What recommendations would you give to someone considering this product?
For great marketing campaigns I highly recommend Adobe Campaign.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Inspires Innovation
Sandra F.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2021
Great solution for marketing campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign provides a variety of features that raise the level of the marketing of a company, in our organization it has allowed us to develop attractive marketing campaigns, with a very fluid communication with our clients, where our products have been intensively promoted. Adobe Campaign accumulates and automates email marketing campaigns, this being the main channel we use to communicate with customers.
What is your favorite aspect of this product?
It has a nice and easy-to-use interface. Create more eye-catching and creative emails for all customers. Creating them from scratch or using existing content. It provides personalized and real-time reports, which allow us to analyze the performance of our campaigns. The management of marketing channels and the creation of catalogs are tools that are perfectly suited to our requirements.
What do you dislike most about this product?
It is necessary to spend a lot of time on the initial configuration and there is a lack of documentation to facilitate its handling.
What recommendations would you give to someone considering this product?
I recommend the implementation of Adobe Campaign because it has features that have allowed the development of successful digital marketing campaigns to attract new and potential customers.
Pros
- Reliable
- Trustworthy
- Effective Service
- Caring
