What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they鈥檙e at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want 鈥� through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Donna W.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Excellent sales tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
This is greatest marketing and sales enablement platform I have come across.
What is your favorite aspect of this product?
It has great capability to track the welfare of customers and check whether customers are being satisfied by the products and services we offer. Our marketing has been very effective since we can easily manage our sales and marketing data.
What do you dislike most about this product?
I have not experienced any breakdown from the performance of this great platform.
What recommendations would you give to someone considering this product?
I have used and confirmed this is great tool in marketing and advertising of products and I really recommend.
Pros
- Unique Features
- Efficient Service
- Caring
- Client Friendly Policies
Catherine S.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Great marketing tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have no experience from similar products in our enterprise.
What is your favorite aspect of this product?
This product has boosted our marketing channels by providing clear strategies and channels for better customer engagement.
What do you dislike most about this product?
I have nothing to dislike from this great platform. It has given us excellent service.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign to any company for effective marketing and faster growth.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Effective Service
John H.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Apr 2021
Fantastic marketing platform
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign id most effective marketing product I have used in our organization.
What is your favorite aspect of this product?
It has excellent capability of ensuring that our team reaches as many customers as possible through regular delivery of adverts. We have been able to grow through our sales journey over a short period of time due to commitment and the help of this great product.
What do you dislike most about this product?
This is great tool that has served us excellently since we started using it in our company.
What recommendations would you give to someone considering this product?
I am delighted to recommend Adobe Campaign to any company for effective marketing and customer relations.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Inspires Innovation
