What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they鈥檙e at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want 鈥� through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Arthur F.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Nice tool to plan cross-channel marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Even inexperienced users may use drag-and-drop email creator. Workflows has enabled us to target the right audience better efficiently by hyper-segmenting them using numerous criteria.
What is your favorite aspect of this product?
Because of our IP addresses, our emails are being sent to our customers' inboxes. Most bulk emailing programs often do not provide this level of control. As a consequence, our involvement has skyrocketed.
What do you dislike most about this product?
We feel that functioning effectively with the program is challenging since it requires technical knowledge beyond even marketing.
What recommendations would you give to someone considering this product?
Adobe Campaign is a wonderful product that provides significantly more capabilities than other standard solutions. It has given users greater flexibility over communications, data, and time.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Respectful
Jose R.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Adobe campaign is being widely used in our company
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe is making significant difference in our marketing campaigns. The customization it offers is marvelous, we can customize different dashboards according to our needs and desires. As customer is the key in campaigns, it helps us communicate with customers in real-time and we can communicate with them by providing solutions and answering queries in timely and professional manner.
What is your favorite aspect of this product?
Adobe campaign is being used and known for creating good quality campaigns by utilizing all social media channels. It has a great user-friendly interface which allows us to edit and market certain content. According to our needs, we can customize different posts for our different social media channels.
What do you dislike most about this product?
Not everyone can use Adobe campaigns as it鈥檚 very technical. Firstly, your marketing skills needs to be upgraded, secondly, your tech skills should be overwhelming good to keep up with this software.
What recommendations would you give to someone considering this product?
It is for sure user-friendly but only to those users who are marketing specialists and tech-oriented. Not everyone can use Adobe campaigns as it鈥檚 very technical.
Pros
- Saves Time
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
Raj k.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jan 2022
Everything for marketing in control for your org
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It's very powerful as compared to others. The interface is very easy to use.
What is your favorite aspect of this product?
Monitoring and reporting the campaigns insights and analytics is my favourite part. It helps a lot as it comes from market leader "ADOBE"
What do you dislike most about this product?
I have never found anything within the adobe campaign that I dislike except for it crashes many times and it's slow when running more than 1 campaign at times. Again it could be my server but happens quite often which should be dealt with
What recommendations would you give to someone considering this product?
I have used the product for all email marketing and marketing automation, this has resulted in making our business generate over 50% increased conversions and enhanced re-engagement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
