What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
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Sales Engagement Platforms
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Manish S.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
The Powerful Email Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
- Making communication easy with our audience - Automating email marketing strategies - Quick adding users to our platform - Automated content delivery - Tracking user behaviour over email - Other needs such as Transactional emails
What is your favorite aspect of this product?
- Its super automation tool makes complex automation quite simple - Easy contact import with free migration - Responsive landing pages & forms - Powerful reporting - Contact scoring - Advanced audience segmentation
What do you dislike most about this product?
- It charges more when contacts increase - Need to remove unsubscribed contacts manually - Sometimes it's overwhelming for beginners - Too many advanced things make me confuse
What recommendations would you give to someone considering this product?
A good have for email marketing automation.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Scott W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
The most powerful and flexible email marketing pla
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign pioneers the industry with cutting-edge features that its rivals only now begin to match.
What is your favorite aspect of this product?
The user interface is fantastic, and I like how easy it is to do anything. And if you're unfamiliar with the topic or want to learn more, you may access the encyclopedic knowledge base that contains EVERY imaginable reference material. The monthly check-ins, onboarding calls, and instant messaging with the staff have been great, too.
What do you dislike most about this product?
ActiveCampaign's initial lack of intuitiveness in establishing automated and campaign-specific emailing is one of my least favorite features. In terms of setup, I'd prefer it to be less complicated and more straightforward.
What recommendations would you give to someone considering this product?
For a flat monthly fee, ActiveCampaign provides small and independent publishers with everything they need to create and manage landing pages, email sequences, and one-off emails.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Olga O.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Makes e-mail marketing easier!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is easier to use than other CRM's or email marketing software. Its integrations and automation make it easier to have organized data related to results and contacts.
What is your favorite aspect of this product?
I really love the fact that I can program to send a TEXT MESSAGE through automation. It's really time-saving and so efficient to just keep in touch with your clients and prospective clients.
What do you dislike most about this product?
Sometimes it takes a lot of time to charge a page. You need to have a really good internet connection, otherwise, you won't be able to use it. Also, it's not that intuitive, you will need to do some study on how to use the features.
What recommendations would you give to someone considering this product?
If you are looking to automize your emails, keep an organized client list with all their information and optimize your communication, this is the software you need.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
