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What is your favorite aspect of this product?

Reporting and Analytics: Act-On provides robust reporting and analytics tools, allowing marketers to track the performance of their campaigns and gain insights into the effectiveness of their strategies. Data-driven decision-making is crucial in optimizing marketing efforts, and Act-On aims to facilitate this process.

What do you dislike most about this product?

Learning Curve: There might be a learning curve associated with Act-On, particularly for users who are new to marketing automation platforms. While the platform aims to be user-friendly, the complexity of certain features might require time for users to become proficient.

What recommendations would you give to someone considering this product?

Define Your Marketing Objectives: Clearly outline your marketing objectives and goals. Identify the specific challenges you want to address with a marketing automation platform, whether it's lead generation, customer engagement, or campaign optimization. This will help you assess how well Act-On can meet your needs.

What differentiates Act-On from other similar products?

Act-On offers unlimited email sends in many of its pricing tiers, which is rare among competitors that often cap sends based on contact lists. It provides user-friendly tools for building landing pages, emails, and automation workflows鈥攊deal for marketers who don鈥檛 have coding skills. Act-On tracks behavior across web, email, and forms, enabling better lead scoring and personalization, which some platforms offer only at higher tiers.

What is your favorite aspect of this product?

It strikes a great balance between simplicity and functionality鈥攎aking it easy to set up lead nurturing campaigns, behavior-triggered emails, and segmentation without needing a technical background. The visual layout helps marketers clearly map the customer journey, saving time and reducing errors.

What do you dislike most about this product?

While it covers basic metrics, the reporting interface can feel **limited and outdated**, especially for users who need in-depth, customizable, or real-time insights. Exporting and filtering data isn't as smooth or flexible compared to platforms like HubSpot or ActiveCampaign. A more modern, interactive dashboard would greatly enhance decision-making.

What recommendations would you give to someone considering this product?

Make sure Act-On aligns with your needs鈥攊t's ideal for mid-sized businesses looking for strong automation without the complexity of enterprise tools. Use the customer success team to help with setup. Their onboarding is a strong point and can accelerate your learning curve. Spend time exploring the automation workflows鈥攖hey鈥檙e one of the best features. Test lead nurturing, scoring, and segmentation early on. If detailed analytics is crucial for you, review the reporting features thoroughly or

What differentiates Act-On from other similar products?

It has played a major role in our sales because of the great connection we have with customers. It's a great marketing tool and one of the most comprehensive we've seen, so I can safely say we made the right choice.

What is your favorite aspect of this product?

Act-On has changed, innovated and optimized our email marketing work efficiently. I love the tool as a whole, it is intuitive, easy to use and has excellent functionalities and integrations that make our work and communication with our customers easier.

What do you dislike most about this product?

It is one of the best tools I have seen, however it still has some room for improvement, on the one hand the loading times should be faster and on the other hand, updating the interface, making some improvements could come in handy.

What recommendations would you give to someone considering this product?

It offers us optimal functionalities to take better advantage of email marketing, organize our customer funnel and have an active communication and meaningful connection with customers. In such a way, it has helped us to improve our relationship with our customers, optimize our campaigns and make them increasingly meaningful and profitable, have resources and integrations that improve our overall work and much more. Definitely, its use benefits our growing organization.