
What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On鈥檚 marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Response Management
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Lead Management
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Marketing Automation - B2B
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Marketing Automation - B2C
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Act-On Reviews

Jacinto G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2021
Simple Package on Email Marketing.
Likeliness to Recommend
What differentiates Act-On from other similar products?
Act-On Platform has the best marketing capabilities across many various social media platforms.
What is your favorite aspect of this product?
The Automation of various business processes for the small and complex organization the solution is perfect.
What do you dislike most about this product?
So far Act-On functionalities are very ready and responsive and no any error at all.
What recommendations would you give to someone considering this product?
Amazing email marketing tool and the most used to Automate processes saving cost and time to for the company and even to start with the tool it takes a very little time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Fridah J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Profitable Marketing Automation and easy to use.
Likeliness to Recommend
What differentiates Act-On from other similar products?
The campaign management across different social media platforms its very smooth for the user.
What is your favorite aspect of this product?
Segmenting and Optimization with Act-On its wonderful.
What do you dislike most about this product?
None at all for me, Act-On performance is nice and effective.
What recommendations would you give to someone considering this product?
Act-On, powerful solution to either complex, small and even medium sized business for easy operations Automating and simple to manage camapign on multiple social media platforms.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing