What is Act!?
Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAct! Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Act!.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
3
Since last award
95 Plan to Renew
8
Since last award
64 Satisfaction of Cost Relative to Value
8
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+56 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act!?
Pros
- Respectful
- Trustworthy
- Acts with Integrity
- Enables Productivity
Cons
- Leverages Incumbent Status
- Under Delivered
- Vendor's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Account and Contact Management
Customer Service Management
Lead Management
Sales Management
Collaboration
Activity and Workflow Management
Marketing Management
Analytics and Reporting
Telephony and Call Center Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Vendor Support
Breadth of Features
Ease of Implementation
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Act! Screenshots
Act! Downloads
Act! Videos
Act! - Advantage Product Explainer_ EN Subs
What is CRM?
0325_Stylized 91制片厂 Page Image Full
Main Dashboard with Task List and Customer Management CO
Sales Pipeline
Dashboard 1
Act! Reviews
Emily C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2024
Easy to use. harder to customize
Likeliness to Recommend
What differentiates Act! from other similar products?
Easy to use, custom fields for commercial real estate use, easily able to add in people or change licenses
What is your favorite aspect of this product?
Easy to use and get started
What do you dislike most about this product?
Clunky, older feel of software
What recommendations would you give to someone considering this product?
Good for small team that is ready to get into software right away and don't want to waste time customizing or requiring training
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Caring
Jeff M.
- Role: C-Level
- Industry: Consulting
- Involvement: Initial Implementation
Submitted Dec 2025
ACT! is very effecient, effective & user friendly
Likeliness to Recommend
What differentiates Act! from other similar products?
ACT! is effective for my industry and what we need it for.
What is your favorite aspect of this product?
Easy to use and efficient for note taking on accounts
What do you dislike most about this product?
Need more training opportunities.
What recommendations would you give to someone considering this product?
Highly recommend this product for its effectiveness, efficiency, and user-friendliness.
Pros
- Enables Productivity
- Saves Time
- Respectful
- Acts with Integrity
John E.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: Vendor Management and Renewal
Submitted Dec 2025
Act used to be my priority, now, it is too costly.
Likeliness to Recommend
What differentiates Act! from other similar products?
Back in 1995, Act was so simple, and easy to use. Over the years, it has gotten so complicated, and owners of companies don't answer calls any more that we have to find a new venue to use your data base. I am glad it interfaces with linked in, otherwise I can not get intouch with my customers like I used to. I am not happyt with act so much like I used to because it has gotten so expensive. Not like the good old days.
What is your favorite aspect of this product?
Management my calls to my customers or activity.
What do you dislike most about this product?
So incredibly expensive, not like in the begining, I love it when it was much more simpler.
What recommendations would you give to someone considering this product?
I think you should break this up, and offer a simpler data base managment, for those of us that like it simple.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Cons
- Less Fair
- Vendor's Interest First
- Less Generous
