Develop a compelling brand message and story.
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Outline your brand's writing principles, style, grammar, punctuation, and number rules.
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Define the “raison d’être” and fundamental principles of your brand.
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Gather existing and desired customer insights and conduct market research to define and personify your buyer personas
and their buying behaviors.
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Gauge the buyers’ familiarity with your brand.
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Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.
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Create a list of existing and new assets to create and manage.
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91Ƭ and deliver on an effective tactical deployment plan.
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Analyze and document your competitive landscape, and assess your strengths, weaknesses, opportunities, and threats.
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Clarify your positioning in the marketplace and your unique competitive advantage.
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